• premium

    The value of Premiumness

    What if today a cab service, say ‘A’ decides to charge their customer 10% more than its rival ‘B’? And announces that, they would spend that entire 10...

  • messi

    The Mess high performers get themselves into

    The Argentina No. 10, one of world’s finest footballer of all times, declared he is retiring from international football, after suffering an internati...

  • Creativity in PR

    Inspiring Creativity in PR

    Recently, I stumbled upon a very interesting article that talked about the growing concept of ‘Makerspaces’; as the definition goes, “A makerspace is ...

Post of the day
Concept PR

It’s a hat-trick! Concept PR signs up UBA, Mumbai City FC an...

Notching up major client wins in United Basketball Alliance (UBA), SportzConsult, and Mumbai City FC, India’s premier public relations consultancy, Concept PR, has strengthened its sports vertical. The UBA aims to promote the sport of basketball at the grassroots level in India by getting professional teams into the game. The UBA Pro Basketball League is…

Interviews

RSS

Masterstroke Interview with Mr Ashi...

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR Industry Mr Ashish ...

Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder g... Interview with Rohit Panchal