• premium

    The value of Premiumness

    What if today a cab service, say ‘A’ decides to charge their customer 10% more than its rival ‘B’? And announces that, they would spend that entire 10...

  • messi

    The Mess high performers get themselves into

    The Argentina No. 10, one of world’s finest footballer of all times, declared he is retiring from international football, after suffering an internati...

  • Creativity in PR

    Inspiring Creativity in PR

    Recently, I stumbled upon a very interesting article that talked about the growing concept of ‘Makerspaces’; as the definition goes, “A makerspace is ...

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Clients

The value of Premiumness

What if today a cab service, say ‘A’ decides to charge their customer 10% more than its rival ‘B’? And announces that, they would spend that entire 10% on their drivers? Ofcourse, ‘A’ would be a notch expensive than ‘B’ but what about their drivers? They would be also a notch happier. So instead of…

Interviews

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Masterstroke Interview with Mr Ashi...

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR Industry Mr Ashish ...

Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder g... Interview with Rohit Panchal