Conversations at the Intersection of PR, Traditional & New Media

jaideep shergill mslgroup

Masterstroke Interview with Jaideep Shergill, CEO of MSL Group India

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There is a decisive shift towards strong, insights-based integrated communications. Digital continues to be on fire, but the demand for services such as public affairs, crisis communications, content, brand-related research and corporate social responsibility is picking up significantly, says Jaideep Shergill, CEO of MSL Group India in an interview with Vikypedia.in, read on to know… Read More ›

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Interviews »

Masterstroke Interview with Jaideep Shergill, CEO of MSL Group India

(0) jaideep shergill mslgroup

There is a decisive shift towards strong, insights-based integrated communications. Digital continues to be on fire, but the demand for services such as public affairs, crisis communications, content, brand-related research and corporate social responsibility is picking up significantly, says Jaideep Shergill, CEO of MSL Group India in an interview with Vikypedia.in, read on to know… Read More ›

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PR News »

Genesis Burson-Marsteller Grabs Two Gold at SABRE

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Genesis Burson-Marsteller has announced that it has won two Gold SABRE and one certificate of excellence at the 2014 South Asia SABRE Awards. The awards were announced at a gala dinner in New Delhi on July 25. Genesis Burson-Marsteller’s wins include:  Gold SABRE for WPP Team Ford and Genesis Burson-Marsteller for Ford India’s ‘Ecosport: The… Read More ›

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Opinions »

Convergence of PR and SoLoMo (Social, Mobile and Local)

(0) SoLoMo PR

The world of Public Relations is ever evolving and requires professionals to keep a tab on technological innovations that can ease their work or impact the way we communicate to the stakeholders across the strata. As we know, increasing number of people are consuming information on their smart phones thanks to the increased penetration and… Read More ›

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PR Casestudies »

Urban Aspirers – A Tata Housing PR Campaign

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Agency:              Rediffusion/Edelman Client:                  Tata Housing Limited Summary: Tata Housing, Indian’s fastest growing real estate company with a social conscience derived a campaign based on an observation made by the group.  Urban Aspirers are characterized by their urbaneness, higher income levels (annual USD 7400-18500), a higher spending power and willingness to spend compared to… Read More ›

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Media News »

6th Edition of Dainik Divya Marathi from launched in Akola, Maharashtra

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DB Corp Limited (DBCL announced the launch of its latest edition of Dainik Divya Marathi from Akola, Maharashtra. With this launch the Company has expanded its presence into 6 cities in Maharashtra with 6 editions in the region and 65 editions across India. Commenting on the successful launch at Akola, Mr. Sudhir Agarwal, Managing Director,… Read More ›

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Social Media »

#PR4PR Twitter Chat – Infographic

(0) Infographic #PR4PR

Hello Friends, Here is an Infogrpahic of our last twitter chat #PR4PR, request you all to share your feedback on the overall experience of the chat

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Events »

Map to Effective Communication, a workshop by PRPOI

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PRPOI | Workshop 7 | Map to Effective Communication | 8 August 2014 ; 3:00 p.m | Cha Bar, Oxford, Churchgate , Mumbai Most people say that most important activity for a PR person is talking. But is it actually talking or communicating? We have spent most of our life learning and mastering the art… Read More ›

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Marketing »

Determine your marketing and communication strategy

(0) Future of B2B Communications

In an early age of convergence, everything has changed for business brands and entities. The data transformation of information over the internet is more than any medium of communication. It is the most important medium to create hype for good or bad. The (Web2.0) two way communications has changed the strategy that evolves in between… Read More ›

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Management »

Who are you? What’s your identity?

(5) who are you

The answer to this question may seem to be very simple on the face of it but when you actually think deep within and ask yourself this question, you may not be able to come up with an instant answer. We being in the profession of image management or identity management, understanding our own identity… Read More ›

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Books Reviews »

Book Review – Predictable Results in Unpredictable Times

(0) Predictable-Results-in-Unpredictable-Times

This book is an eye opener for everyone in the leadership positions, things that are assumed to the right way of leading the teams has been challenged and framework is being given to build strong team which performs consistently and delivers predictable results even in unpredictable times. All the Marketing Heads, PR leaders, Sales Heads… Read More ›

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Disclaimer

Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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