Conversations at the Intersection of PR, Traditional & New Media

PR in India

PR in India – Top 100 Case studies of 2014

November 19, 2014 • Uncategorized, Vikypedia Exclusives

Dear Friends Glad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of 2014”, which will be a collection of top 100 case studies on some of the best work done by consultancies and corporate across India. The book will be released in… Read More ›

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Interviews »

Masterstroke Interview: Xavier Prabhu, Founder & CEO, PRHUB

(0) Xavier Prabhu, Founder & CEO, PRHUB IMC

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR business and someone who is very known and accepted as an authority on PR in India. had an opportunity to have a discussion with Xavier Prabhu, Founder & CEO PRHUB IMC Pvt. Ltd., excerpts of the interview given below,… Read More ›

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PR News »

Meet the Ace Business Communicator

(0) ACE Business Communicator Award @praxis, brings to you an exclusive interview with the PR Practitioner, who recently won the ‘ACE Business Communicator Prize for Young Professional at the PR consultancy at the recently concluded PRAXIS 2014. Here she talks about the youngsters like her in the industry and how they can look forward to win such honors on such… Read More ›

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Opinions »

What does it take to be a Disruptive PR Practitioner?

(0) disruptive-innovation

Is your answer Super Intelligence? But I have seen in my entire career that people who I have come across as very intelligent have not achieved much in their lives. Probably they spend a lot of time convincing people about their intelligence rather than implementing their knowledge in something productive. So don’t you think intelligence… Read More ›

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PR Casestudies »

Urban Aspirers – A Tata Housing PR Campaign


Agency:              Rediffusion/Edelman Client:                  Tata Housing Limited Summary: Tata Housing, Indian’s fastest growing real estate company with a social conscience derived a campaign based on an observation made by the group.  Urban Aspirers are characterized by their urbaneness, higher income levels (annual USD 7400-18500), a higher spending power and willingness to spend compared to… Read More ›

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Media News »

Hindu to offer contracts to employees/Journalists


The Hindu is getting ready to shift to a contract basis for its employees. They have been informed that it will be “voluntary” and they can choose whether they want to continue under the wage board or shift to contractual employment. Details of what this will constitute have not been communicated as yet. Source:

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Social Media »

#PR4PR Twitter Chat – Infographic

(0) Infographic #PR4PR

Hello Friends, Here is an Infogrpahic of our last twitter chat #PR4PR, request you all to share your feedback on the overall experience of the chat

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Events »

PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories


PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories. Has your campaign made it to the list? Check here Top 5 Finalists under 15 Sub-Categories 101.Issues Management or Crisis Management S. No Campaign Name Campaign Name 1 Botox- Botox India Campaign Teamwork Communication Solutions Pvt. Ltd. 2 Hero MotoCorp- Making a technology statement… Read More ›

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Marketing »

Determine your marketing and communication strategy

(0) Future of B2B Communications

In an early age of convergence, everything has changed for business brands and entities. The data transformation of information over the internet is more than any medium of communication. It is the most important medium to create hype for good or bad. The (Web2.0) two way communications has changed the strategy that evolves in between… Read More ›

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Management »

40 Rules of Success


Came across a very good book on 40 Rules for Internet Business Success authored by Matthew Paulson, available on Amazon. Rules that are relevant and most of them applicable to all of us. Suggest select few most relevant rules for you, take a print and pin it on your work stations so that you read… Read More ›

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Books Reviews »

Book Review – Predictable Results in Unpredictable Times

(0) Predictable-Results-in-Unpredictable-Times

This book is an eye opener for everyone in the leadership positions, things that are assumed to the right way of leading the teams has been challenged and framework is being given to build strong team which performs consistently and delivers predictable results even in unpredictable times. All the Marketing Heads, PR leaders, Sales Heads… Read More ›

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.

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