Conversations at the Intersection of PR, Traditional & New Media


Happy Birthday Indian PR Forum (0)

April 16, 2014 • Vikypedia Exclusives

Indian PR Forum has grown 8 years old today!!!! Happy Birthday to your house online. Happy Birthday to Indian PR Forum. May this forum grows even stronger, wiser, resourceful and continues to unite the Indian PR community. A big thank you to all contributors and members of the forum to uphold the democratic spirit of forum… Read More ›

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PR News »

Genesis Burson-Marsteller launches STEP UP (0)

New initiative empowering start-ups and young businesses to tell their story for future success Genesis Burson-Marsteller, today announced the launch of a new initiative, Step Up. It caters exclusively to the communication needs of the two most important stakeholders of the entrepreneurial ecosystem; the start-ups and investor networks. Designed to provide affordable and relevant service offerings… Read More ›

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Opinions »

Ready, Steady, Start-ups… Go for PR (0)


November 2009, a tiny coffee outlet called Hatti Kaapi came up in Gandhi Bazaar in south Bangalore. It was about twice the size of a paan shop. Its USP: Khara bhath (or upma) and a cup of filter coffee for just Rs 12. Year 2014: The brand is now a 27-outlet chain with shops in… Read More ›

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PR Casestudies »

Urban Aspirers – A Tata Housing PR Campaign (0)

Agency:              Rediffusion/Edelman Client:                  Tata Housing Limited Summary: Tata Housing, Indian’s fastest growing real estate company with a social conscience derived a campaign based on an observation made by the group.  Urban Aspirers are characterized by their urbaneness, higher income levels (annual USD 7400-18500), a higher spending power and willingness to spend compared to… Read More ›

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Media News »

6th Edition of Dainik Divya Marathi from launched in Akola, Maharashtra (0)

DB Corp Limited (DBCL announced the launch of its latest edition of Dainik Divya Marathi from Akola, Maharashtra. With this launch the Company has expanded its presence into 6 cities in Maharashtra with 6 editions in the region and 65 editions across India. Commenting on the successful launch at Akola, Mr. Sudhir Agarwal, Managing Director,… Read More ›

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Social Media »

#PR4PR Twitter Chat – Infographic (0)

Infographic #PR4PR

Hello Friends, Here is an Infogrpahic of our last twitter chat #PR4PR, request you all to share your feedback on the overall experience of the chat

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Events »

Gear up for Twitter Chat #PR4PR on January 25th 2014, between 4pm to 6pm (0)

Supported by and MSLGroup India and all other Groups and forums across platforms Thank you all of you for registering for the Twitter Chat on our Facebook (we have already received over 100 pre-registrations) and I urge the Maybe category also to convert themselves into Going (50 saying may attend). It is no… Read More ›

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Marketing »

Samsung is India’s Most Trusted Brand; Sony ranks 2nd, Tata is 3rd: The Brand Trust Report (0)

Hewlett Packard is Most Trusted in Technology, Hero in Automobile and LIC in BFSI The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Samsung has emerged as India’s Most Trusted brand this year. Sony ranks as India’s 2nd Most Trusted Brand followed by Tata which has… Read More ›

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Management »

Building your Personal Brand (3)


We the PR practitioners are known for our skills for making unknown, known to the world, but it is seldom that we put concentrated efforts in building our personal brand. Many even argue the need to develop themselves as a brand and prefer being in the background while promoting their clients. But there are few… Read More ›

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Books Reviews »

Book Review – Predictable Results in Unpredictable Times (0)


This book is an eye opener for everyone in the leadership positions, things that are assumed to the right way of leading the teams has been challenged and framework is being given to build strong team which performs consistently and delivers predictable results even in unpredictable times. All the Marketing Heads, PR leaders, Sales Heads… Read More ›

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.

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