Conversations at the Intersection of PR, Traditional & New Media

Avian Media strengthens its Digital Media Practice

- Appoints Palin Ningthoujam to spearhead the team-

Palin NingthoujamAvian Media, a specialist communications consultancy appointed Palin Ningthoujam to spearhead its digital practice. The appointment will further strengthen Avian’s existing capabilities in the digital space.

With more than a decade years of experience Palin will be responsible for building the firms digital thought leadership, internal digital adoption and lead client strategy, execution and analytics. Besides, Palin will scout for opportunities to incorporate reputation management and digital marketing,

Nitin Mantri, CEO and Business Partner, Avian Media, said, ‘In today’s era when social media is transforming the communication industry globally, companies are opting for an integrated PR and digital approach for brands. Online reputation management holds the key to building prominence, popularity and preference for companies. Hence, it is crucial for us to strengthen our base with talented professionals who will reinforce our ongoing strategic focus on delivering successful digital campaigns for clients. Palin has the experience of working across sectors and we will use his rich pool of knowledge to steer Avian’s growth on the digital front.”

Commenting on his appointment, Palin, said, ‘Today, clients are looking at tighter integration of digital in marketing, communication and customer service initiatives with teams that understand business requirements, quality in execution and ideas with substance. My priority at Avian Media will be to work on these expectations and take the delivery a notch higher in the industry. Avian Media, with its strong leadership and passionate teams, has attracted good clients and industry accolades in the past few years. I believe this is the right place that offers the flexibility, creativity, and culture that will help me work towards industry priorities.’

Palin has led award winning digital campaigns for various organizations in auto, technology, food, and travel sectors. He founded the India PR Blog in 2006 which ranks among top PR blogs globally. He has also written extensively for leading US based social media blog, Mashable.com, reviewing and comparing online tools, and also has written for key blogs such as Desicritics and New Communications Review. He also founded the ‘Network of PR Professionals’ group on Linkedin, which is one of the most popular groups on Linkedin today with a current member base of more than 21,000 communications professionals.

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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