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Maximise your potential of storytelling as a powerful digital marketing tool!

Storytelling, simply put, is the oldest form of advocating an idea. For ages now, people have been using stories to convey information and to...

Sentiment analysis to change the rules of digital marketing once and for all!

The landscape of digital marketing has undergone tectonic shifts in the recent years. Not long back, marketing on the internet was restricted to an...

Digital Marketing Tools That are about to Make You a MarketingPro!

Welcome to the internet world of 2017. These fast new developments in Digital Marketing are creating an impact quite undeniable with respect to the...

Why are Ghost Writers Obligatory in the Field of Digital Marketing?

Commencing a start-up can be quite difficult. Rather, it is very difficult. It requires commitment, time, plan and promotion. However, most of the start-ups...

6 ways videos can boost traffic to your website

What is the thing that you are missing and your competitor is doing to get more traffic to his/ her site? The answer is...

4 key content strategies for better marketing communications

“All eyes on your website.” That’s the DREAM! So, what is your plan to make this dream come true? Before stepping into the zone and...

What screens are on your radar?

The author is Ashraf Engineer, Principal Consultant with Pitchfork Partners What was the first thing you did when you woke up this morning? Chances are,...
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Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...