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Digital Advertising Changes Course for Marketing Communications, 2018

5th March, 2018:  Advertising invades every possible digital marketing medium to connect more with customers be it social media platforms or any web page....

Updates to Facebook newsfeeds might change marketing communications!

Facebook CEO Mark Zuckerburg made a statement on his official page that beginning 2018, users will receive localized news in their feeds. What this means...

5 killer digital marketing trends on Instagram in 2018

There is a new ruler in the hood of social media – and that is Instagram! It's powerful and a fun tool allowing you to...

Delete and erase: Are Hamilton and Marckle setting trends in reputation management?

Lewis Hamilton’s social media handles on Twitter and Instagram saw a systemic eradication of posts over the last few weeks since Christmas 2017. As...

End to net neutrality might affect digital marketing!

According to an expert of Internet and Society, the influence on digital marketing will prove to be intense by ending net neutrality. The inner sources...

In the midst of social media hullaballoo, it’s time to go authentic or go home!

Facebook recently put out a statement where it talks about demoting posts that bait users. With the evolution of social media, brands and companies have...

Are changing moral standards pushing people to audit their old tweets?

This is not the age of social media; it is the age of social media management. The ease of sites like Facebook, Twitter and Instagram...

Now link your Facebook ads to WhatsApp in the latest push for digital marketing

Facebook’s 19 billion dollar capture of WhatsApp sure raised eyebrows back in 2014. Fast forward 3 years, and the Mark Zuckerberg led company is...

With Messenger for Kids, Facebook is Catering to an All New Target Group – But Should It?

Facebook has recently unveiled its latest product, one that is catered to an unlikely target group – 6 to 12-year-olds. Facebook, this far, was...

Strategize social marketing like never before with Twitter’s all-new promote mode

Have you been struggling to build an audience for your nascent business? Have you been tweeting away trying to catch eyeballs – but to...

10 Things to keep in mind for a better Email and Digital Marketing

“Ping! You have gota mail.” Digital marketing is now extending an impressive and impeccable strategy of email marketing. This is prevailing more as 79% of...

The ultimate guide for a good content and successful Digital Marketing!

So, what is the latest thing you have planned for your content? There must be many! However, are you aware of the fact that...
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Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...