Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications Group (SCG). He will be based out of the firm’s Bengaluru office.
The national role will focus on delivering C-suite counsel and engagements ranging from broader corporate reputation issues, CEO positioning and thought leadership. This reflects Adfactors PR’s increasing board level commitments to clients.
Mr. Kurian has two decades of experience in business journalism, reporting on some of India’s biggest corporate events and business personalities. In his nine years with The Times of India, he wrote extensively on the post-boom years of corporate distress, economic recovery and the debt era. He was responsible for bringing start-up and private equity into mainstream reporting and has been an active commentator on social and political issues.
During his long and illustrious career, Mr. Kurian held senior editorial positions at several leading media institutions, including VCCircle, India’s first digital publication on the investment economy, The Economic Times, and The Hindu Business Line bureaus in Bengaluru.
Adfactors PR Co-founder and Managing Director Madan Bahal said, “We are proud to have someone of Mr. Kurian’s caliber joining us. His keen business and economic perspectives will help us bolster our consulting capabilities to deliver strategic counsel to the vast ecosystem of businesses – driven by frontier technologies, newer opportunities and risks in a rapidly-transforming India.”
The firm’s Strategic Communications Group reflects the increasingly critical role, reputation and positioning are playing in the decision-making process. Today, Indian corporates view messaging and perception as vital considerations in all their decisions.
On his new role, Mr. Kurian commented, “I am excited about joining India’s leading public relations firm at this juncture of my career. The Strategic Communications Group has the potential to become a critical part of the firm’s value proposition. I am confident that, together, we will create a valuable and lasting asset.”
Welcoming Mr. Kurian to the firm, Adfactors PR’s Bengaluru head of operations and Vice-President S Roy Kandpal said, “Team Bengaluru is thrilled to have Boby joining us. I am confident that together, we will further strengthen our service offering and consolidate our market-leading position in South India.”
Mr. Kurian is an avid reader of behavioral economics, demographics, society and materialism with focus on individuals and communities.