On every social media? Check!
Online buyer? Check!
The new age mommies are decoding the layers of digital marketing in a whole new different way. Their purchasing choices are shaping and changing marketing’s pre-conceived notions daily. Matching your brand conceptions with the millennial moms’ require a certain understanding of their behavior!
Here’s how –
1. Connecting comes from a practical product lead
As a brand, you need to understand clearly as which products she searches for on a regular basis. Approximately, half of the millennial moms think that a brand’s value syncs with their own belief and thus, researches to find out which brand deserves their attention the most!
In this case, the brand needs to market their products which connect with their values.
As a result, a meaningful connection will get developed with the moms in no time. When a millennial mom finds out that her particular need and value matches with your company’s physical product, she will recommend your brand online and offline with her mommy group!
2. Videos and Images online help a mom to get an idea!
Any millennial mom will check out her buying options online!
Heard about visual branding in digital marketing strategy? Leveraging authentic content containing videos and images form the crux of this mechanism. If your Instagram, Facebook and even LinkedIn profiles contain live videos or images, you develop more interactive bond and leave a lasting impression with the millennial moms.
3. Do not miss out on the Millennial Dads!
Millennial moms and millennial dads are now blurring the lines between traditional gender-specific roles while living together under the same roof. So, ensure to make room for the new age dads as well! For they are also taking over the parenting role rather than being just the breadwinners for their family! Their decisions also need to be adhered to while developing a connecting marketing strategy!
4. Long Tail Keywords for SEO optimization!
Results show how every millennial mom spends around 8 hours every day online! In fact, soon to be parents or new-be parents search twice across a number of media platforms.
As most of them know what and how to search thoroughly, brands must offer the exact content so that users find what they are precisely looking for. So, recognizing their search helps to generate useful long tail keywords for brands which will lead to healthy optimization and hence, increased traffic.
Quality keywords can make SEO an affordable prospect for brands.
5. Utility becomes a healthy practice
Millennial moms are experts at multitasking. So, as a brand, you need to push your services or products to an extent where utility can be offered. Many brands are now offering video tutorials on simple household tasks like linen pressing, cupboard organizations and others, thus, helping moms get through their work cum household management schedule.
If you show your products’ expertise by not being a nagging seller, then you will develop a healthy bond with the moms making them prospective customers for the long run!
The new age moms are your future customers!
Reaching out to the new age parents, especially the moms who are captains of their family ship, need not be daunting. Rather, build a connecting and meaningful digital marketing strategy that is not stiff but more interactive on a personal level.