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Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015

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Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate Communication Awards (IPRCCA) 2015 held in Gurgaon today, while veteran PR professional Sunil Gautam, Founder, Pitchfork Partners (Founder and Chairman Emeritus, MSL Group India) was honoured with the Lifetime Achievement Award. The Specialist Consultancy of the Year award went to SPAG Asia, a PR, Government Relations and Social Media consultancy.

Khurshid Ahmad, CEO of Advantage Services, was adjudged PR Professional of the Year, while Shweta Chawla, Executive- Communications (Viacom18 Media Pvt Ltd) and Henna Punjabi, Senior Campaign Manager (Genesis Burson-Marsteller) were recognized as the Young PR Professionals of the Year. The In-House Team of the Year award was won by the Viacom18 Corporate Communications Team.

Among the gold winners (campaigns in brackets) were: Adfactors PR Pvt. Ltd (GAIL (India) Limited – GAIL Pipeline Blast), Advantage Services (Cancer Awareness Society/CTFK – Fight Against Tobacco Consumption in Bihar), Viacom18 Media Pvt Ltd (LIVE Viacom18 – Vh1 Supersonic- From Likes to Love), Madison Public Relations (Procter & Gamble (P&G) – Whisper Touch The Pickle), Genesis Burson-Marsteller (L’Oreal Paris India – L’Oreal Paris at Cannes Film Festival), Viacom18 Media Pvt Ltd (Viacom18 Motion Pictures – Breaking the Mountain of Mindsets!), Marico Ltd. (Saffolalife – #protectherheart), Mirum India (Franklin Templeton Asset Management (India) Pvt. Ltd. – Fundtastic Cup), Genesis Burson-Marsteller (SAP India – Making the Shift), Madison Public Relations (PUMA goes ‘Forever Faster’ with Usain Bolt in India), Adfactors PR Pvt Ltd (Department of Tourism, Government of Goa – Marrying Goa to Wedding Tourism), Linopinion GH (GoLinopinion) (Lifebuoy – Help A Child Reach 5), Viacom18 Media Pvt Ltd (Evolving with Viacom18) and Godrej Corporate Communications Team (Reimagining PR).

Here is a full list of winners at the IPRCCA 2015:

CAMPAIGN
101.Issues Management or Crisis ManagementMetals
1Paras Hospitals – Breastfeeding and WorkTeamwork Communication Solutions Pvt. Ltd.Bronze
2Encompass for WBIDC – Bengal Global Business Summit 2015Perfect Relations Pvt LtdSilver
3GAIL (India) Limited – GAIL Pipeline BlastAdfactors PR Pvt. LtdGold
102. Public Affairs
1Global Intellectual Property Center – Unleashing India’s unlimited potential through IP & InnovationSPAG AsiaBronze
2Partnership to Fight Chronic Disease – SankalpSPAG AsiaSilver
3CANCER AWARENESS SOCIETY/CTFK – FIGHT AGAINST TOBACCO CONSUMPTION IN BIHARAdvantage ServicesGold
103. Most innovative use of Social Media
1Aditya Birla Group – How social powered a solar impulseTonic mediaBronze
2IIFL – Bol India BolSocial WavelengthSilver
3LIVE Viacom18 – Vh1 Supersonic- From Likes to LoveViacom18 Media Pvt LtdGold
104. Integrated Campaign
1Viacom18 Motion Pictures – Margarita – shaken not just stirred!Viacom18 Media Pvt LtdBronze
2Viacom18 Motion Pictures – Breaking the Mountain of Mindsets!Viacom18 Media Pvt LtdSilver
3Procter & Gamble (P&G) – Whisper Touch The PickleMadison Public RelationsGold
105. Continuous Campaign
1Continuous Campaign of Telenor IndiaText 100Bronze
2Slum Free MumbaiOmkar Realtors and DevelopersSilver
3L’Oreal Paris India – L’Oreal Paris at Cannes Film FestivalGenesis Burson-MarstellerGold
PRODUCT & PROMOTION
201. Entertainment, education, sports and lifestyle sector
1Pernod Ricard India – Blenders Pride Fashion Tour evolves from ‘FASHION to STYLE’ 10th editionAvian MediaBronze
2Viacom18 Motion Pictures – Margarita – Shaken not just stirred!Viacom18 Media Pvt LtdSilver
3Viacom18 Motion Pictures – Breaking the Mountain of Mindsets!Viacom18 Media Pvt LtdGold
202. Healthcare \ Healthcare Providers
2Abbott India – Launch of Abbott Freestyle Libre ProMSLGROUP IndiaBronze
3RB / Dettol- Banega Swachh IndiaIntegral PRSilver
4Saffolalife – #protectherheartMarico Ltd.Gold
1GeneOmbio Technologies – GeneSupportIdeosphere ConsultingSpecial Mention by Jury
203. Financial Services Sector
1BSE Limited – From mind-share to market-shareAdfactors PR Pvt. LtdBronze
2Indusind Bank – High-street banking initiatives unlock Indusind Bank’s brand valueAdfactors PR Pvt. LtdSilver
3Franklin Templeton Asset Management (India) Pvt. Ltd. – Fundtastic CupMirum IndiaGold
204. Technology
1GrowthEnabler – A start-up to help other start-upsIntegral PRBronze
2FireEye – Reframing Cyber Security as a National IssuePublicis Consultants-AsiaSilver
3SAP India – Making the ShiftGenesis Burson-MarstellerGold
205. Best use of PR by a Brand
1Viacom18 Motion Pictures – Breaking the Mountain of Mindsets!Viacom18 Media Pvt LtdBronze
2PUMA goes ‘Forever Faster’ with Usain Bolt in IndiaMadison Public RelationsSilver
3Procter & Gamble (P&G) – Whisper Touch The PickleMadison Public RelationsGold
206. Best Celebrity PR or PR used for individual image perception
1Asian Paints/Royale Play International Designer Collection – ‘OLD LOVE’Madison Public RelationsBronze
2Nickelodeon – Motu Patlu: India’s new superstarsViacom18 Media Pvt LtdSilver
3PUMA goes ‘Forever Faster’ with Usain Bolt in IndiaMadison Public RelationGold
CORPORATE & PUBLIC
301. Public Sector
1Department of Tourism, Government of Goa – Marrying Goa to Wedding TourismAdfactors PR Pvt LtdGold
302. CSR & Not-for-profit
1Telenor India – Project Sampark for category CSRText 100Bronze
2Genesis Foundation – Music for a CauseGenesis Burson-MarstellerSilver
3Lifebuoy – Help A Child Reach 5Linopinion GH (GOLINOPINION)Gold
303. Internal Communications
1SAMVADDainik Bhaskar GroupBronze
23M India Pvt. Ltd. – ‘We will.’ CampaignAim High ConsultingSilver
3EVOLVING WITH VIACOM18Viacom18 Media Pvt LtdGold
304. Best use of PR by a corporate
1GE India – Making GE in India synonymous with ‘Make in India’Genesis Burson-MarstellerBronze
3ICICI Bank – Where ‘I’ stands for InclusionAdfactors PR Pvt LtdSilver
2Reimagining PRGodrej Corporate Communications TeamGold
PEOPLE & CONSULTANCIES
Specialist Consultancy of the Year
SPAG Asia
Young PR Professional of the Year
Shweta Chawla – Executive- CommunicationsViacom18 Media Pvt Ltd
Henna Punjabi – Senior Campaign ManagerGenesis Burson-Marsteller
In-House Team of the Year
Viacom18 Corporate Communications Team
PR Professional of the Year
Khurshid Ahmad, CEOAdvantage Services
PR Consultancy of the Year
Adfactors PR Pvt. Ltd.
Life Time Achievement
SUNIL GAUTAM
Founder, Pitchfork Partners (Founder and Chairman Emeritus, MSL Group India)

Source: http://www.exchange4media.com/prwatch/adfactors-is-top-pr-firm;-spag-asia-viacom18-corp-comm-among-winners-at-iprcca-2015_62510.html#sthash.JcGxtc83.dpuf

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