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7 most common myths about public relations which are misleading

The profession of Public Relations remains shrouded in myths and misconceptions for a long time. People are in confusion about PR, advertisement...

A successful PR campaign measures qualitatively and quantitatively

need for holistic uniform measurement systemBy Neha ChandraQ: What is the one question every...

PR for a Technology Company

I have been working as a communicator in the IT industry for almost 9 years now, and have been following the technology space very...

Servicing at what cost?

By Jitendra S Jha  Communication Industry is faced with this challenge every day. I believe that every client servicing manager is aware about their responsibilities...

Ready, Steady, Start-ups… Go for PR

November 2009, a tiny coffee outlet called Hatti Kaapi came up in Gandhi Bazaar in south Bangalore. It was about twice the size of...

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