Roger Darashah

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Creativity – PR Firms Should Be ‘Precise’ About What They Wish For

Creative Directors have become ubiquitous amongst even the most boutique PR firms1. In part, their appointments reflect an industry maturing from an informal array...

Intelligence 2.0 and Minimising the ‘New’ Latency

Google made information ubiquitous so PR firms had to pivot towards ‘intelligence’; now social media is rendering traditional intelligence moot, so the industry has...

Watch Your Timeline!

Deconstructing the Holy Grail of ‘virality’ ‘And don’t forget to include viral videos…at least one per month’. I’m sure I’m not alone in shuddering when...

The Advantages of ‘Pinch Logic’

What Spanish ‘Horas Intensivas’ Taught Me about Time Management Earlier in my career, I spent four years working in Barcelona managing the PR European mandate...

A View from the Inside

A series of technological and cultural shifts is combining to transform employees into brands’ principle advocates — or detractors Millennials’ attention (or lack of) span...

Confessions of a Global PR Veteran; Just Don’t Tell the Global Team!

Six realities from the management of global PR mandates that your global team probably doesn’t realise  Following the insights of Mark Pinsent, published by a...

‘It’s the Business, Stupid’

To paraphrase Bill Clinton’s ’92 campaign manager, CEOs are focused on their businesses; everything else – including communications – is considered subordinate to this...

Artificial Intelligence, Big Data and Algorithms will Increase Our Dependence on Human Judgement

PR’s increasing complexity is reflected by its ambiguity; we’ll still require an element of humanity to make sense of it all So, the account executive’s...

Dance Hall Education: Debut Novel Reveals Insights on Modern India

Without Prejudice: Epic Tale of a Mumbai Bar Dancer by Devasis Munia’s fate was supposed to be sealed, not when she travelled to Mumbai from...

Get Ripped: Are Torn Jeans the ‘New Velvet’?

Is it a return to the ‘80s or just a sign of austerity, and what they reveal about the limits of Big Data? Is it...

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