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  PR
  
  Drawing PR Lessons from the Silver Screen: A Dive into ‘Thank You for Smoking
  
  Vikram Kharvi - June 19, 2023 0
  
  Hello PR mavericks and entrepreneurs, welcome to this week's #TuesdayTalkies, where we traverse the reels for real-world PR insights. Today,...
  
  PR
  
  Picasso vs. Van Gogh: The Power of Storytelling
  
  Vikram Kharvi - June 12, 2023 0
  
  Today, let’s dive into the art world and explore the captivating stories of Picasso and Van Gogh. Their journeys teach us valuable...
  
  PR
  
  Navigating the Burnout Phenomenon
  
  Vikram Kharvi - June 12, 2023 0
  
  In the fast-paced world of PR and marketing, burnout is a silent threat that can creep up on the most diligent among...
  
  PR
  
  The Evolution of Public Relations in the Digital Age
  
  Vikram Kharvi - June 11, 2023 0
  
  Unleashing the Power of Connectivity, AI, and Authentic Storytelling Today, let's dive deep into the exciting journey of public...
- PR News
  - PR
    
    Global Covid-19 Business Response Awards: Entries open for Indian Inc, PR professionals
    
    Sequencia Kharvi - August 28, 2020 0
    
    SVUS of California in tie-up with BizNewsConnect SAN JOSE, CALIFORNIA/MUMBAI, INDIA | Global business awards platform SVUS Awards, promoted by...
    
    PR
    
    INDIA’S FIRST CLUB FOR PUBLIC RELATIONS LAUNCHED!
    
    Sequencia Kharvi - July 24, 2020 0
    
    11 industry professionals come together to start the club The PRomise Foundation to support the initiative
    
    PR
    
    Hindustan Liquids awards Kaizzen the PR & Digital mandate for Perrier
    
    Vikypedia Team - June 25, 2020 0
    
    Hindustan Liquids Pvt. Ltd, the sole exclusive importer of Perrier in India, has appointed Kaizzen, an independent Public Relations & Digital Agency,...
    
    PR
    
    PR Professionals steps in to serve the marginalized and stranded migrants
    
    Vikypedia Team - May 25, 2020 0
    
    Sarvesh Kumar Tiwari distributing masks and ration to the underprivileged PR Professionals, a communication agency headquartered in Gurugram...
    
    PR
    
    Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms
    
    Vikram Kharvi - August 13, 2019 0
    
    Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...
- PR Articles
  - PR
    
    7 most common myths about public relations which are misleading
    
    Guest - August 3, 2020 0
    
    The profession of Public Relations remains shrouded in myths and misconceptions for a long time. People are in confusion about PR, advertisement...
    
    PR
    
    A successful PR campaign measures qualitatively and quantitatively
    
    Guest - July 7, 2020 0
    
    need for holistic uniform measurement system By Neha ChandraQ: What is the one question every...
    
    PR
    
    Life of a Freelance PR practitioner
    
    Sequencia Kharvi - June 19, 2020 0
    
    The freelance workforce in India seems to be on a rise in the last couple of years. More and more professionals are...
    
    PR
    
    Work-Life Balance in Covid19 – IPRF Study
    
    Vikram Kharvi - June 4, 2020 0
    
    Communications professionals feel overworked, while working from home amidst the lockdown Report by Vikram Kharvi While...
    
    PR Articles
    
    Influencer marketing catching steam in times of Covid19
    
    Vikram Kharvi - May 20, 2020 0
    
    Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...
- PR Interviews
  - PR
    
    Managing workplace conversations is the key challenge before business leaders during Covid-19: Ritu Kant Ojha
    
    Sequencia Kharvi - May 22, 2020 0
    
    While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...
    
    PR Interviews
    
    Looking up from lockdown – Interview with B N Kumar
    
    Sequencia Kharvi - May 21, 2020 0
    
    Media and communication veteran B N Kumar (BNK to friends) appears to be making the best of the lockdown period. After launching...
    
    PR
    
    ‘Social Communication is vital part of PR’
    
    Sequencia Kharvi - July 11, 2018 0
    
    Veteran media professional B N Kumar, popular as BNK24x7, credited for launching a novel concept called Social Communication. He has thus acquitted a new...
    
    PR Interviews
    
    Future of PR is about creating a shareable experience – PRCAI to nurture the growth of the industry
    
    Richa Seth - May 10, 2018 0
    
    The Public Relations Consultants Association of India (PRCAI) has elected a new executive committee at its recently held annual general meeting. Nitin Mantri, Group CEO, Avian WE,...
    
    PR
    
    PR body beyond partying – PRCI shows the way
    
    Richa Seth - March 31, 2018 0
    
    B N Kumar, popular as BNK24x7, has recently been elevated as the Chairman of Governing Council of Public Relations Council of India (PRCI) during...
- PR Case-studies
  - PR
    
    #InstaDiwali – An integrated content marketing & digital PR case study
    
    Richa Seth - September 26, 2017 0
    
    How Bajaj Finserv Turned Diwali into #InstaDiwali Challenge Diwali season is the most popular festive period in the country when brands keep no stone unturned to...
    
    PR Case-studies
    
    BURGER KING PROUD WHOPPER
    
    Vikram Kharvi - September 8, 2017 0
    
    Gold Lion Winner in Cannes in the year 2015
Media
- Media News
  - Media
    
    Impact of Covid19 on Indian Media
    
    Vikypedia Team - June 23, 2020 0
    
    Shutting Down or Discontinued The Economic Times Hindi and Sandhya Times have stopped publishing their Delhi editions Dainik Bhaskar temporarily...
    
    Media News
    
    Corporate Communications Lead Redfern to Switch from Starbucks to Salesforce
    
    Vikypedia Team - April 2, 2018 0
    
    Simon Redfern, Chief of Starbucks’s EMEA corporate communications group, will switch organizational insignias to assume responsibility as VP communications for Salesforce. Catering to a...
    
    Media News
    
    Tata Group awards India Communications Mandate to Adfactors PR
    
    Vikram Kharvi - January 18, 2018 0
    
    Pan-India mandate covers communications responsibilities across key Tata Group companies The Tata Group has awarded the mandate to manage its public relations and communications requirements...
    
    Media
    
    Pradeep Saurabh appointed as editor for National Duniya
    
    Vikypedia Team - November 6, 2017 0
    
    Hindi news daily 'National Duniya' is set to make a comeback under the leadership of senior journalist Pradeep Saurabh. Taking charge of Delhi office...
    
    Media
    
    Bhaskar Das joins Dainik Bhaskar as Exec President
    
    Vikypedia Team - November 4, 2017 0
    
    Veteran mediaperson Dr Bhaskar Das has joined the Dainik Bhaskar group (Nov 2) as Executive President. Das has spent over three decades with The...
- Media Interviews
  - Media
    
    Interview with Raina Assainar
    
    Vikram Kharvi - November 1, 2015 0
    
    Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...
    
    Media
    
    Interview with Rohit Panchal
    
    Vikram Kharvi - October 17, 2015 0
    
    Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...
    
    Media
    
    Interview with Benoy Sebastian
    
    Vikram Kharvi - October 11, 2015 1
    
    Last week we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would...
    
    Media
    
    Interview with Jhumur Ghosh
    
    Vikram Kharvi - October 3, 2015 0
    
    This week we start a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would...
Social Media
- Social Articles
  - PR Articles
    
    Influencer marketing catching steam in times of Covid19
    
    Vikram Kharvi - May 20, 2020 0
    
    Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...
    
    Social Articles
    
    Twitter’s new digital marketing initiative shuts down locked & suspended accounts
    
    Vikypedia Team - July 18, 2018 0
    
    Social media giant, Twitter has recently started to remove all of its locked accounts from follower counts. This company states how this will initiate...
    
    Social Articles
    
    Social Media Site, LinkedIn Brings Your Commute to Assess Jobs Based on Distance
    
    Vikypedia Team - June 11, 2018 0
    
    Here’s a new update from professional social media platform LinkedIn. It has added a new feature, Your Commute for every job seeker helping them...
    
    Social Articles
    
    Where do millennial find inspiration for creating digital media content?
    
    Vikypedia Team - May 11, 2018 0
    
    With innumerable numbers of digital media content available, it becomes quite tough to curate original ones. If you are a millennial and want to...
    
    Social Articles
    
    5 Tips of Successfully Marketing Your Product to Millennial Moms
    
    Vikypedia Team - April 17, 2018 0
    
    Connected? Check! On every social media? Check! Online buyer? Check! The new age mommies are decoding the layers of digital marketing in a whole new different way....
- Social Case-studies
- Social News
  - Marketing
    
    UK customers happier with online digital marketing than social media
    
    Vikypedia Team - July 4, 2018 0
    
    Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...
    
    PR
    
    Facebook’s Public Relations’ Head takes a step down owing to privacy scandal
    
    Vikypedia Team - June 22, 2018 0
    
    Facebook’s head of Public Relations, Eliot Schrage stepped down from his current position last Thursday. Reports state that he had led the platform’s response...
    
    Social Media
    
    Heard of Twitter’s New Digital Marketing Strategy via Their Video Advertising Feature?
    
    Vikypedia Team - June 15, 2018 0
    
    Twitter’s senior director, Barry Collins, said that the coming world cup will be one of the most trending video events this year. Weirdly, this...
    
    Social Media
    
    Social media frontrunner Twitter advises users to change passwords| why?
    
    Vikypedia Team - June 7, 2018 0
    
    In a recent tweet send out by Jack Dorsey, the Twitter CEO urged all their users to change their passwords. Dorsey explained in his tweet...
    
    Marketing
    
    Google’s Latest AI Books an Appointment over Phone!
    
    Vikypedia Team - May 28, 2018 0
    
    Sundar Pichai at the Google I/O 2018 showed off one of the upcoming features of the Google Assistant. The CEO in this digital marketing...
Marketing
- Marketing Articles
  - Marketing
    
    Google Assistant Digital Marketing Update Adds Visual Walkthrough of an Entire Day
    
    Vikypedia Team - July 23, 2018 0
    
    Google has come up with another robust update giving a curated summarization of its users’ daily life through ‘visual snapshot’. Featuring one’s daily agenda...
    
    Marketing
    
    Beware! Deadly digital marketing mistakes in 2018 to avoid!
    
    Vikypedia Team - July 16, 2018 0
    
    Mistakes are the bumps on your road of SUCCESS! These irksome obstacles often stop you from achieving your goals and grow further! When you are...
    
    Marketing
    
    “Robots” as friends – AI bumps up a new dimension of digital marketing arena
    
    Vikypedia Team - July 13, 2018 0
    
    Whenever digital marketeers think of Artificial Intelligence, they instantly think about the RankBrain algorithm. However, come to think about it, AI is more than...
    
    Marketing
    
    Digital marketing advisors prove the best experts for online businesses
    
    Vikypedia Team - July 11, 2018 0
    
    Entrepreneurs of today’s generation often have to perform multi-tasks to handle their online niches adeptly. Starting from production to customer service, such businessmen now...
    
    Marketing
    
    Why do you think 2018 for digital marketing is more of measurability campaigns?
    
    Vikypedia Team - June 29, 2018 0
    
    Heard of the phrase “wasteful marketing”? Yeah! That’s a new buzzword circling the digital marketing hub recently! Marketers of today are strong believers of the...
- Marketing Case-studies
- Marketing Interviews
  - Marketing
    
    CXO Speak – Rikant Pitti – COO & Co-founder, EaseMyTrip.com
    
    Vikram Kharvi - August 19, 2015 0
    
    We are pleased to introduce a new section - "CXO Speak", where we plan to bring forward to you insightful interviews from CXOs across...
- Marketing News
  - Marketing
    
    SRM AP Next Tech Lab student excels at ETH Denver Hackathon 2020
    
    Sequencia Kharvi - May 26, 2020 0
    
    Enabling accurate and cost-efficient ways to conduct a market survey SRM University AP, Andhra Pradesh Next Tech Lab student...
    
    Marketing
    
    Experts suggest ways to profit from digital marketing through 2028
    
    Vikypedia Team - July 30, 2018 0
    
    Digital marketing and social media already go hand in hand for every online niche. Experts suggest that this bond will even continue till the...
    
    Marketing
    
    UK customers happier with online digital marketing than social media
    
    Vikypedia Team - July 4, 2018 0
    
    Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...
    
    Marketing
    
    Unilever’s stand against fake followers ushers in a new digital marketing dimension
    
    Vikypedia Team - June 27, 2018 0
    
    Mega consumer goods giant, Unilever recently put its foot down on the recent fraudulent followership mania going in the digital marketing world. It is...
    
    Marketing
    
    ‘You have my undivided attention’, digital marketing to personal shopping experience!
    
    Vikypedia Team - June 20, 2018 0
    
    ‘Customer satisfaction is synonymous with being in a relationship; one amateurish move and love’s labor lost.’ Digital marketing has become the golden term for...
Resources
- Resources
  
  Research Paper on Usage of Social Media by PR Practitioners for Media Relations
  
  Vikram Kharvi - August 3, 2018 0
  
  An Exploratory Study on Usage of Social Media by PR Practitioners for Media Relations ABSTRACT: Over the last few years, it has become apparent that social...
  
  Resources
  
  Research Paper on Entry-Level Indian PR Practitioners’ Writing Skills
  
  Vikram Kharvi - August 3, 2018 0
  
  A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media Space ABSTRACT: The objective of this descriptive study was to...
  
  Research
  
  Changing Role of PR in 2016
  
  Vikram Kharvi - December 25, 2015 0
  
  The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand...
  
  PR
  
  MSLGROUP in India releases its latest executive report – ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’
  
  Vikram Kharvi - February 4, 2014 0
  
  MSLGROUP India, today announced the launch of its latest executive report, ‘Public Relations in India: The Impact of the Economic Downturn and the 2014...
Vikypedia Exclusives
- PR
  
  Life of a Freelance PR practitioner
  
  Sequencia Kharvi - June 19, 2020 0
  
  The freelance workforce in India seems to be on a rise in the last couple of years. More and more professionals are...
  
  PR
  
  Work-Life Balance in Covid19 – IPRF Study
  
  Vikram Kharvi - June 4, 2020 0
  
  Communications professionals feel overworked, while working from home amidst the lockdown Report by Vikram Kharvi While...
  
  PR
  
  Managing workplace conversations is the key challenge before business leaders during Covid-19: Ritu Kant Ojha
  
  Sequencia Kharvi - May 22, 2020 0
  
  While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...
  
  PR Articles
  
  Influencer marketing catching steam in times of Covid19
  
  Vikram Kharvi - May 20, 2020 0
  
  Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...
  
  Book Reviews
  
  Book Review – Gap Selling
  
  Vikram Kharvi - May 18, 2020 0
  
  Gap Selling authored by Keenan, gives us some excellent tips on B2B sales and services selling. It states that how problem-centric selling...
Videos
- PR Case-studies
  
  BURGER KING PROUD WHOPPER
  
  Vikram Kharvi - September 8, 2017 0
  
  Gold Lion Winner in Cannes in the year 2015
Events
- Awards
  
  Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015
  
  Vikram Kharvi - November 28, 2015 0
  
  Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate...
  
  Events
  
  IPRCCA 2015 – Meet the Juries
  
  Vikram Kharvi - October 20, 2015 0
  
  Events
  
  India Shinning at SABRE Awards Asia Pacific
  
  Vikram Kharvi - September 24, 2015 0
  
  Hong Kong, 24th September 2015: Yesterday was a remarkable evening for Indian PR consultancies as their campaigns were rewarded and recognized at the Asia...
  
  Events
  
  India’s only weekend, offsite communications summit, PRAXIS 2015 to witness record breaking attendance
  
  Vikram Kharvi - September 22, 2015 0
  
  The fourth edition to be held in Mysore on September 25 and 26 will have 35 speakers PRAXIS 2015, India’s only offsite weekend summit for...
  
  Events
  
  Engaging With Twitter Influencers
  
  Vikram Kharvi - September 10, 2015 0
  
  More and more people turn first to Twitter for their news. As significantly, almost every news professional turns first to Twitter for news –...

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ur865a

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Demystifying CSR

ur865a - March 13, 2014 0

Corporate social responsibility (CSR) is attracting the attention and interest of the corporate world. With the mandate of CSR spending rising to 2% of...

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