Vikram Kharvi

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Work-Life Balance in Covid19 – IPRF Study

Communications professionals feel overworked, while working from home amidst the lockdownReport by Vikram KharviWhile...

Influencer marketing catching steam in times of Covid19

Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...

Book Review – Gap Selling

Gap Selling authored by Keenan, gives us some excellent tips on B2B sales and services selling. It states that how problem-centric selling...

Re-introducing Vikypedia.in

Hi, hope you are doing well, as a fellow communicator, I am here to ask you for your help to rebuild and...

Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...

Research Paper on Usage of Social Media by PR Practitioners for Media Relations

An Exploratory Study on Usage of Social Media by PR Practitioners for Media RelationsABSTRACT:Over the last few years, it has become apparent that social...

Research Paper on Entry-Level Indian PR Practitioners’ Writing Skills

A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media SpaceABSTRACT:The objective of this descriptive study was to...

Communications in the Future; The Ability to Actually Persuade People will Become More Important, not Less

As Adfactors PR turned 20, a look ahead at the next 20 yearsYear 2017 marked the 20th anniversary of Adfactors PR. So I thought that...

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