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Avian Media Launches Financial Communications Practice

Appoints Mehul Mehta as Group Business Director to spear-head the vertical 

Avian-MediaAvian Media today announced that it has launched a specialized financial communications practice. Dedicated to supporting the investor relations and public relations needs of financial services companies, the company has appointed Mehul Mehta as the Group Business Director to head the vertical.

Nitin Mantri, CEO and Business Partner, Avian Media, said, ‘The setting up of a dedicated financial communications practice is a logical and strategic next step for us. The new initiative leverages Avian Media’s expertise and experience, including deep and varied industry knowledge, to offer clients innovative and result-oriented strategic communications campaigns. We are delighted to welcome Mehul on board to spearhead this exciting new vertical. His extensive experience in the IR and BFSI sector coupled with our experience in corporate PR, ideally positions this practice for growth and success.”

A chartered accountant by qualification, Mehul has over 16 years of professional experience. He started his career as an equity research analyst with KenSource Information Services, after which he set up a company to deal with perception mapping for the Investor Community. After successfully merging the company with a PR agency, he continued to steer Investor Relations for the agency for over a year. Mehul later worked with a premier Investor Relations and Financial PR consultancy in India for over six years in the capacity of a Vice President, handling a large portfolio of around 50 listed companies. Before joining Avian Media, Mehul was the Director at a research agency focusing on ‘Investor behaviour’.

Commenting on his appointment, Mehta, said, “I look forward to developing and growing Avian Media’s financial services offering.The BFSI company’s need fresh thinking and strategic counselling while communicating with different set of stakeholders. Building on from Avian Media’s extensive expertise across various sectors, through this new offering, we hope to bring clients, deep insights and result-oriented financial communications campaigns.”

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