The moment we get a slightest hint of RFP being posted from a prospective client, we immediately jump into action and start planning for a comprehensive pitch presentation. We research, go through hundreds of newspaper clippings, brainstorm, strategize, work late night and put a plan together hoping to win the business against a competitive pitch.
You share your presentation and wait for that call, but that never happens. Guess what you have been tricked. Soon you will see that the strategies and the ideas that you had suggested being rolled out by the client himself or by a smaller pure execution shops.
In all probability most agencies have been through this and have accepted it as a part of business and can’t do much about it as there is no association or an industry body strong enough to question such practices.
In the advertising world also the similar practices exists but they are like always little smarter than us and have started getting into an agreement with the prospects at the pitching stage itself that the ideas put forward in the pitch cannot be used without the agency’s permission or without adequate compensation. But even here, if the client still goes ahead and breaches the agreement then there is not much an agency can do other than filling a legal suit, which rarely happens.
Large clients have the process of getting the agency sign an NDA with the brief, which protects them or atleast ensures the agency does not share the finer details with the outside world, but there is nothing that exists today to protect the agency from getting its ideas cloned .
So this week, I would request my colleagues from the agency and the corp comm. side to suggest a workable solutions, if there is any to this issue, that has been a bone of contention since long. So agency folks tell us if there is a solution and company representatives please tell us if you agree with the suggestions put forward by the agency folks and if you support an agreement or a pitch fee kind of a concept during the pitch process?
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