Home Marketing

Marketing

UK customers happier with online digital marketing than social media

Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...

Why do you think 2018 for digital marketing is more of measurability campaigns?

Heard of the phrase “wasteful marketing”? Yeah! That’s a new buzzword circling the digital marketing hub recently! Marketers of today are strong believers of the...

Unilever’s stand against fake followers ushers in a new digital marketing dimension

Mega consumer goods giant, Unilever recently put its foot down on the recent fraudulent followership mania going in the digital marketing world. It is...

‘You have my undivided attention’, digital marketing to personal shopping experience!

‘Customer satisfaction is synonymous with being in a relationship; one amateurish move and love’s labor lost.’ Digital marketing has become the golden term for...

Pinterest’s Digital Marketing Strategy Ushers in Ad Buyers via Consumer Insight Messages

Leading social media platform, Pinterest has ushered in consumer insight messages to attract more ad buyers. Earlier this week, the platform announced their making...

How is Uber’s New CEO Managing Reputation Risk and Brand Image?

Since 2017, Uber has been in the headlines for numerous reasons, the major one being having a toxic work culture. Owing to this reputation...

How Brands Can Keep Their Identity While Using Alexa’s Voice

The title itself is theatric, isn’t it? Yet in 2014, Amazon sent users thriving on Artificial Intelligence in a tizzy. How? They brought to...

Amazon Ad Services Revenue Jumps 132% in Q1 2018 to $2 Billion

It is astonishing to know that Amazon’s highest revenue in the Q1 has not come from their ecommerce services, but form their advertising department....

Google’s Latest AI Books an Appointment over Phone!

Sundar Pichai at the Google I/O 2018 showed off one of the upcoming features of the Google Assistant. The CEO in this digital marketing...

Eureka! Insta’s new messaging feature rolls out unique digital marketing play-off!

Have you heard about the latest news of Instagram? If not, then you sure did miss out Insta’s brand new digital marketing strategy! Yes! Instagram has...

Walmart Flipkart deal breaks new path for digital marketing activities

Walmart bought 77% of India’s biggest online retail site, Flipkart for an amount of $16 billion. This is the world’s biggest ecommerce wrap up....

How is Amazon Kindle with ads doing in the digital marketing domain?

To bring the prices of Kindle down for easing customers’ pockets, Amazon began offering “Special Offers” with it as part of their digital marketing...
- Advertisment -

Most Read

Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...