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Pinterest’s Digital Marketing Strategy Ushers in Ad Buyers via Consumer Insight Messages

Leading social media platform, Pinterest has ushered in consumer insight messages to attract more ad buyers. Earlier this week, the platform announced their making...

Walmart Flipkart deal breaks new path for digital marketing activities

Walmart bought 77% of India’s biggest online retail site, Flipkart for an amount of $16 billion. This is the world’s biggest ecommerce wrap up....

How is Amazon Kindle with ads doing in the digital marketing domain?

To bring the prices of Kindle down for easing customers’ pockets, Amazon began offering “Special Offers” with it as part of their digital marketing...

How does digital marketing become a necessity for fitness brands?

Everywhere in the digital marketing world, a newfangled niche is sweeping in to gain a booming ground to play! The list of businesses incorporating...

Radio in Challenge to Find Its Way in This Trending Digital Age

The radio industry seems to be facing challenge to survive in this rapid era of digital revolution. Holding onto listeners along with advertisers has...

Personalization through Augmented Reality emerges as digital marketing inventory!

It was the summer of 2016, when a new smartphone game hit the markets paying tribute to the loyal Pokémon fans – within a...

How digital marketing can influence hospitality marketing in 2018!

With the advent of internet and social media, the current marketing scenario has changed a lot. Digital marketing is continuously unfolding itself into the...

How can digital marketing strategies revive your lost business?

Are you not satisfied with your business lately? Or, has it not been generating the required amount of profit it used to? Well, one...

5 killer digital marketing trends on Instagram in 2018

There is a new ruler in the hood of social media – and that is Instagram! It's powerful and a fun tool allowing you to...

Digital marketing made easy with Big Data and social media union

Big Data has always been one of the main mechanisms of predictive market analysis, an integral feature of digital marketing. However, in most cases...

Are social media stories the latest digital marketing tool?

Ever since the advent of social media, marketing has shifted platforms from bill-boards and TV sets to personal computers, laptops, and mobile phones. It’s...

3 trends in digital advertising – a marketer’s wild card to social media management!

With 2018 just around, you are probably trying to deal with holiday itineraries and desperately planning your digital advertising strategy for next year. It is...
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Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...