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How Brands Can Keep Their Identity While Using Alexa’s Voice

The title itself is theatric, isn’t it? Yet in 2014, Amazon sent users thriving on Artificial Intelligence in a tizzy. How? They brought to...

Amazon Ad Services Revenue Jumps 132% in Q1 2018 to $2 Billion

It is astonishing to know that Amazon’s highest revenue in the Q1 has not come from their ecommerce services, but form their advertising department....

Google’s Latest AI Books an Appointment over Phone!

Sundar Pichai at the Google I/O 2018 showed off one of the upcoming features of the Google Assistant. The CEO in this digital marketing...

Eureka! Insta’s new messaging feature rolls out unique digital marketing play-off!

Have you heard about the latest news of Instagram? If not, then you sure did miss out Insta’s brand new digital marketing strategy! Yes! Instagram has...

Walmart Flipkart deal breaks new path for digital marketing activities

Walmart bought 77% of India’s biggest online retail site, Flipkart for an amount of $16 billion. This is the world’s biggest ecommerce wrap up....

VLCC Social Mandate Shows Able Minded Marketing Communications

Recently, Media Moment Insights has snared the creative and social media mandate for VLCC group. As per the rules of the directive, the main...

Swiggy uses digital payments for its delivery troupe as digital marketing way!

The online food ordering come delivering company, Swiggy announced about its decision to implement privately-run ICICI Bank’s transaction gateway as its delivery teams’ digital...

Instagram’s GIFs hit Snapchat’s digital marketing brand game directly!

Instagram recently announced to its users that they can now add GIF stickers to photos and videos with amazing cool effects. The GIFs make...

Brad Parscale to handle Trump’s 2020 re-election campaign via Digital Marketing

February, 2018: President Trump has geared up for a powerful fight back for the 2020 presidential election by appointing the guru of digital marketing...

Upcoming super bowl 2018 reveals the importance of Digital Marketing

New trends in digital marketing have arisen as the date for Super Bowl 2018 nears by. Top American brands are betting equally on the...

VISA Releases “Resetting the Lines” Video as Part of 2018 Winter Olympics’ Campaign

This year team VISA has decided to execute a new sports marketing campaign. They have created a video film named “Resetting the Lines” that...

Adobe’s innovations make it a marketing messiah!

Adobe creates better chances for online retail companies to have solid marketing and user experience with their new innovations. With increasing traffic, online retailers...
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Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...