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Have social media influencers become the game changer of digital marketing?

Digital marketing has become an indispensable part of each and every person’s daily life.  We are literally living in a virtual world where marketing...

VISA Releases “Resetting the Lines” Video as Part of 2018 Winter Olympics’ Campaign

This year team VISA has decided to execute a new sports marketing campaign. They have created a video film named “Resetting the Lines” that...

Adobe’s innovations make it a marketing messiah!

Adobe creates better chances for online retail companies to have solid marketing and user experience with their new innovations. With increasing traffic, online retailers...

Digital marketing made easy with Big Data and social media union

Big Data has always been one of the main mechanisms of predictive market analysis, an integral feature of digital marketing. However, in most cases...

Are social media stories the latest digital marketing tool?

Ever since the advent of social media, marketing has shifted platforms from bill-boards and TV sets to personal computers, laptops, and mobile phones. It’s...

3 trends in digital advertising – a marketer’s wild card to social media management!

With 2018 just around, you are probably trying to deal with holiday itineraries and desperately planning your digital advertising strategy for next year. It is...

Cultural stereotypes might be a useful digital marketing tool, reveals research

Do you like someone making assumptions about you based on where you’re from or the demographic that you belong to? Neither does anyone else. However,...

Maximise your potential of storytelling as a powerful digital marketing tool!

Storytelling, simply put, is the oldest form of advocating an idea. For ages now, people have been using stories to convey information and to...

Facebook to empower smaller communities by teaching them tools of digital marketing

‘Bringing the world closer together’ has always been a Facebook mantra. Their latest effort to that end involves empowering smaller communities who are yet...

Sentiment analysis to change the rules of digital marketing once and for all!

The landscape of digital marketing has undergone tectonic shifts in the recent years. Not long back, marketing on the internet was restricted to an...

Vodafone announces new brand positioning – “The Future Is Exciting. Ready?”

Vodafone announced a significant evolution of its brand positioning and visual identity in India, making it a brand with a progressive view of the...

DDB Mudra partners with Hotify to provide AI-powered solutions

The DDB Mudra Group has announced a partnership with Hotify to launch Artificial Intelligence-led marketing and communication products and services. Quoting on the partnership, Deepak...
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Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...