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Tata retains top spot but sees an erosion in brand value

Tata Group continues to hold the top position for the fifth consecutive year in Interbrand's best Indian brands report for 2017. However, at INR 73,944...

Forbes has declared the 5 deadly sins of Marketing Communications!

Forbes is constantly trying to upgrade and update the recent Marketing Communications and online trends of a Google publish for better ranking index. After...

Digital Marketing Tools That are about to Make You a MarketingPro!

Welcome to the internet world of 2017. These fast new developments in Digital Marketing are creating an impact quite undeniable with respect to the...

Google Finally Drops a Hint for Successful Marketing Communications

If the internet is a solar system, Google is the sun now! With a share of great power, Google doesn’t spare even a single...

Why are Ghost Writers Obligatory in the Field of Digital Marketing?

Commencing a start-up can be quite difficult. Rather, it is very difficult. It requires commitment, time, plan and promotion. However, most of the start-ups...

Latest Unnamed Google Algorithm Slowly Unveils Itself

Despite continuous tweaks to its Search Engine algorithms averaging 3 per day, Google discreetly introduced a core upgrade back in August. It is only...

6 ways videos can boost traffic to your website

What is the thing that you are missing and your competitor is doing to get more traffic to his/ her site? The answer is...

2017 awards Google & Facebook as the ‘best couple’ in digital marketing and advertisement sector

Interactive Advertising Bureau has good news to share. “US digital ad market has earned record revenue of $72 billion. That’s a hike of 20% more...

4 key content strategies for better marketing communications

“All eyes on your website.” That’s the DREAM! So, what is your plan to make this dream come true? Before stepping into the zone and...

What screens are on your radar?

The author is Ashraf Engineer, Principal Consultant with Pitchfork Partners What was the first thing you did when you woke up this morning? Chances are,...

CXO Speak – Rikant Pitti – COO & Co-founder, EaseMyTrip.com

We are pleased to introduce a new section - "CXO Speak", where we plan to bring forward to you insightful interviews from CXOs across...
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Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...