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Here are 5 public relations strategies that can prevail in 2018

With new technological advancements coming out each hour and day, the old school Public Relations reps are spiralling in a whirlpool trying to get...

Creativity – PR Firms Should Be ‘Precise’ About What They Wish For

Creative Directors have become ubiquitous amongst even the most boutique PR firms1. In part, their appointments reflect an industry maturing from an informal array...

Why does your company needs PR despite social media presence?

PR is often misunderstood with social media marketing by new start-ups and mid-level companies alike.  While having both can make a significant impact on...

Communications in the Future; The Ability to Actually Persuade People will Become More Important, not Less

As Adfactors PR turned 20, a look ahead at the next 20 years Year 2017 marked the 20th anniversary of Adfactors PR. So I thought that...

Intelligence 2.0 and Minimising the ‘New’ Latency

Google made information ubiquitous so PR firms had to pivot towards ‘intelligence’; now social media is rendering traditional intelligence moot, so the industry has...

Watch Your Timeline!

Deconstructing the Holy Grail of ‘virality’ ‘And don’t forget to include viral videos…at least one per month’. I’m sure I’m not alone in shuddering when...

50% PR professionals will not choose PR as a career option

Industry Leaders share thoughts on career and growth opportunities for PR professionals  A recently conducted Twitter Poll for PR professionals has brought to light a...

Is bad public relations good PR in reality?

This is the age of public relations. Corporations, big and small, around the world are putting forward every effort to make them heard. In...

The Advantages of ‘Pinch Logic’

What Spanish ‘Horas Intensivas’ Taught Me about Time Management Earlier in my career, I spent four years working in Barcelona managing the PR European mandate...

Public Relations in an Era of ‘Time Absolutism’

If PR firms aspire to deliver real consultancy, they should embrace some of the disciplines of the consultancy model It remains the final taboo across...

A View from the Inside

A series of technological and cultural shifts is combining to transform employees into brands’ principle advocates — or detractors Millennials’ attention (or lack of) span...

Confessions of a Global PR Veteran; Just Don’t Tell the Global Team!

Six realities from the management of global PR mandates that your global team probably doesn’t realise  Following the insights of Mark Pinsent, published by a...
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Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...