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Hootsuite joins hands with Pinterest initiating new digital marketing partnership

Hootsuite, the renowned social media scheduling platform, has announced its partnership endeavour with Pinterest. This global partnership initiates a new road for Hootsuite’s digital marketing...

Google’s Smart Compose becomes a digital marketing endeavor composing emails by itself

Google’s I/O keynote podium saw the unveiling of Gmail’s new feature, Smart Compose, pioneered by the search engine’s CEO, Sundar Pichai. A nouveau way...

Facebook unveils new omnichannel reporting tool and an analytics app

Amongst all the allegations surrounding the provision of personal information to Cambridge Analytica which was later used to manipulate voters in the 2016 US...

Twitter’s “Trending” offers businesses with real-time client sentiment insight

Launched back in 2013, the “Trending” feature of Twitter is businesses to use it as a powerful digital marketing tool. The algorithm that the...

Tumblr becomes the latest digital marketing channel for brands everywhere

Companies looking for new scopes to expand their reach on social media are now opting for Tumblr as their next, ideal digital marketing tool....

Pinterest Witnesses 50% YoY Rise in SMB Advertisements

As per latest reports, Pinterest has reported the presence of more than 1.5 million businesses on its website, aimed trivially to connect to their...

Oklahoma churches imbibe digital marketing services to go live!

Media Fusion, the streaming technology provider showed how people of today watch Easter online. All thanks to Oklahoma Churches who went for a new digital...

Media Baron Gaurav Gandhi Roped in to Spearhead Amazon Prime India

In a recent turn of events, E-commerce Giant Amazon Prime snatched Gaurav Gandhi to lead its video streaming maneuvers in India. After building Viacom18...

Google Doodles pose as a unique media logo for brand imagery!

The media of digital reality is evolving fast and brand new marketing techniques are coming up hoping to catch up with the hyper-competitive market....

Google’s Chrome web launches effective digital marketing strategy- ad-blocker!

Unwanted and intrusive ads often destroy user experience in the virtual world. For this, Google launched a counteractive digital marketing strategy to stop the...

Is YouTube’s new monetizing regulations the beginning of the end?

Casey Neistat, one of the prominent YouTube celebrities got frustrated when one of his videos about the Las Vegas attack got demonetized. He had...

Snapchat redefines social media management with the new 2018 edition

Feb first week, 2018 saw Snapchat releasing its statement upon its upcoming edition. Their 2018 redesign has been planned with a twist in the...
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Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...