Genesis Burson-Marsteller, has announced a new concept, first of its kind in the Indian PR industry, called The GBM Newsroom. A centre of excellence, The GBM Newsroom will provide actionable media intelligence, curate new concepts and media distribution channels that go beyond the press release, with compelling and innovative storytelling capability.
Prema Sagar, Principal and Founder said, “In the rapidly changing media landscape in India with more, print publications, television channels, online sites, newswires, social channels, all in multiple languages, The GBM Newsroom will provide greater media insights, deliver sharper outcomes for clients, and provide real-time feedback. A pioneering concept, it will change the way public relations practitioners will add value to clients.”
The GBM Newsroom will ensure real time listening and monitoring capabilities across print, television, digital and news wire channels to assist teams and clients during times of crisis, better media analytics based on Big Data driven intelligence platform, comprehensive database system for identifying the right channel for communication and media counsel from experienced former journalists – all of this delivered to clients and team members real time and ‘on the go’. In addition, it will curate new media distribution channels with a capability to conceptualise and execute end-to-end new media initiatives.
Commenting on the added value this will bring to our clients, Nikhil Dey, President, Public Relations said, “With this new capability, we will be able to provide better strategic advice to our clients on their communication messages and outcomes, on a real-time basis. Also, with the art of storytelling becoming more visual, multi-media content such as video clips, animations, infographic changing the game, GBM Newsroom will enhance content creation capabilities, by producing and supplying content, going beyond the traditional press release.”
The full-fledged Newsroom will be available to the consultancy staff through a specially set-up Control Center in Gurgaon, an intranet portal and a mobile application over the next couple of months. A state of the art intelligence platform is being developed to help clients keep track of the daily news as it unfolds, get deeper understanding on who is driving the messages, proactively provide counselling on communications plans and deliver a revolutionary, result-oriented way to distribute creative content.