Hong Kong, 24th September 2015: Yesterday was a remarkable evening for Indian PR consultancies as their campaigns were rewarded and recognized at the Asia Pacific Platform. It is not a small feat as the might of Indian consultancies is now beginning to show-up at a Global level.
I believe, winning 10% of the campaign awards (by only 4 Indian consultancies) competing against consultancies from 7-8 different countries only shows that the sleeping lion is now waking up to take on the world. The achievement is more significant as most of the awards won by consultancies outside India are led by Multi-national global firms, while most Indian consultancies have been traditionally independent.
Indian consultancies till date had been relatively reserved when it came to promoting their own work at a global or even at the national level. However the change has surprised many global practitioners and are now looking at India as an emerging power house of talent. This change will not only help Indian consultancies but also all Indian PR professionals; as multi-national global companies may now look forward to partnering with Indian consultancies directly to drive their PR campaigns in India.
India’s Adfactors PR stood at number 3 for bagging maximum awards (6 in all) at the Asia-Pacific SABRE Awards. Ogilvy PR with 9 stood first and MSLGroup with 6 awards stood at No.2. The Indian independent consultancy was equal to Weber Shandwick and Edelman, who also got 5 each. We must keep in mind that all these agencies have mutli country operations in Asia-PAC and they pitch from multiple markets under one brand name.
List of Awards won by Indian Consultancies:
SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR
INDIAN-SUB CONTINENT
Come, Take that Step!—STAR Plus with MSLGROUP
MARKETING TO CONSUMER (NEW PRODUCT)
Putting a Halo Around Humanities—Ashoka University with Genesis Burson-Marsteller
CAUSE-RELATED MARKETING
Protecting the Gift Called Life—ICICI Lombard General Insurance Pvt Ltd with Adfactors PR
CORPORATE MEDIA RELATIONS
Go For the Goal: The Bajaj Allianz Way—Bajaj Allianz Life Insurance with Adfactors PR
FINANCIAL AND PROFESSIONAL SERVICES
Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR
TECHNOLOGY (B2B)
GrowthEnabler: A Start-Up to Help Other Start-Ups—GrowthEnabler with Integral PR Services Pvt. Ltd.
NOT-FOR-PROFIT
TOBACCO FREE BIHAR—CANCER AWARENESS SOCIETY/ CTFK with ADVANTAGE SERVICES
MARKETING TO WOMEN
Whisper Touch The Pickle—Procter & Gamble with Madison Public Relations
Performance of Indian Consultancies at SABRE Awards this Year
SABRE Awards South Asia (Held in Mumbai) | SABRE Awards Asia Pacific (Held in Hong Kong) | ||
| Consultancy Name | Awards Won | Consultancy Name | Awards Won |
| Adfactors PR | 1 Diamond 5 Golds | Adfactors PR | 3 Golds 1 Diamond |
| Avian Media | 4 Golds | Advantage Services | 1 Gold |
| Advantage Services | 2 Golds | Integral PR | 1 Gold |
| Edelman India, SPAG Asia | 1 Gold each | MSL Group | 1 Gold |
| Genesis Burson-Marsteller, Integral PR | 2 Golds each | Madison | 1 Gold |
| Weber Shandwick India, Perfect Relations | 2 Golds each | Genesis Burson-Marsteller | 1 Gold |
Apart from he above campaign awards, Adfactors PR also won ‘Financial Consultancy of the Year’ at SABRE Awards – Asia Pacific. This is the second time the consultancy has won this coveted award in the last three years. It was the only Indian consultancy, which has received recognition at the Asia-PAC level.
Though Avian Media didn’t win any award at SABRE Asia Pacific, it was recognised as the Consultancy of the year – South Asia, at SABRE Awards South Asia, held in Mumbai on 16th September. The same award was again given at SABRE Asia Pacific as well.
On behalf of all Indian PR Practitioners Vikypedia.in wishes heartiest congratulations to all the winners. You make us and India proud.
