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India Shinning at SABRE Awards Asia Pacific

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Hong Kong, 24th September 2015: Yesterday was a remarkable evening for Indian PR consultancies as their campaigns were rewarded and recognized at the Asia Pacific Platform. It is not a small feat as the might of Indian consultancies is now beginning to show-up at a Global level.

I believe, winning 10% of the campaign awards (by only 4 Indian consultancies) competing against consultancies from 7-8 different countries only shows that the sleeping lion is now waking up to take on the world. The achievement is more significant as most of the awards won by consultancies outside India are led by Multi-national global firms, while most Indian consultancies have been traditionally independent.

Indian consultancies till date had been relatively reserved when it came to promoting their own work at a global or even at the national level. However the change has surprised many global practitioners and are now looking at India as an emerging power house of talent. This change will not only help Indian consultancies but also all Indian PR professionals; as multi-national global companies may now look forward to partnering with Indian consultancies directly to drive their PR campaigns in India.

India’s Adfactors PR stood at number 3 for bagging maximum awards (6 in all) at the Asia-Pacific SABRE Awards. Ogilvy PR with 9 stood first and MSLGroup with 6 awards stood at No.2. The Indian independent consultancy was equal to Weber Shandwick and Edelman, who also got 5 each. We must keep in mind that all these agencies have mutli country operations in Asia-PAC and they pitch from multiple markets under one brand name.

List of Awards won by Indian Consultancies:

SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION                       

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR

INDIAN-SUB CONTINENT                           

Come, Take that Step!—STAR Plus with MSLGROUP

MARKETING TO CONSUMER (NEW PRODUCT)                  

Putting a Halo Around Humanities—Ashoka University with Genesis Burson-Marsteller

CAUSE-RELATED MARKETING                   

Protecting the Gift Called Life—ICICI Lombard General Insurance Pvt Ltd with Adfactors PR

CORPORATE MEDIA RELATIONS               

Go For the Goal: The Bajaj Allianz Way—Bajaj Allianz Life Insurance with Adfactors PR

FINANCIAL AND PROFESSIONAL SERVICES                         

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR

TECHNOLOGY (B2B)                      
GrowthEnabler: A Start-Up to Help Other Start-Ups—GrowthEnabler with Integral PR Services Pvt. Ltd.

NOT-FOR-PROFIT                           

TOBACCO FREE BIHAR—CANCER AWARENESS SOCIETY/ CTFK with ADVANTAGE SERVICES

MARKETING TO WOMEN                           
Whisper Touch The Pickle—Procter & Gamble with Madison Public Relations

 

Performance of Indian Consultancies at SABRE Awards this Year 

SABRE Awards South Asia

(Held in Mumbai)

SABRE Awards Asia Pacific

(Held in Hong Kong)

Consultancy NameAwards WonConsultancy NameAwards Won
Adfactors PR1 Diamond 5 GoldsAdfactors PR3 Golds 1 Diamond
Avian Media4 GoldsAdvantage Services1 Gold
Advantage Services2 GoldsIntegral PR1 Gold
Edelman India, SPAG Asia1 Gold eachMSL Group1 Gold
Genesis Burson-Marsteller, Integral PR2 Golds eachMadison1 Gold
Weber Shandwick India, Perfect Relations2 Golds eachGenesis Burson-Marsteller1 Gold

Apart from he above campaign awards, Adfactors PR also won ‘Financial Consultancy of the Year’ at SABRE Awards – Asia Pacific. This is the second time the consultancy has won this coveted award in the last three years. It was the only Indian consultancy, which has received recognition at the Asia-PAC level.

Though Avian Media didn’t win any award at SABRE Asia Pacific, it was recognised as the Consultancy of the year – South Asia, at SABRE Awards South Asia, held in Mumbai on 16th September. The same award was again given at SABRE Asia Pacific as well.

On behalf of all Indian PR Practitioners Vikypedia.in wishes heartiest congratulations to all the winners. You make us and India proud.

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