This week we start a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume their role for some time and interview them to understand their opinions about PR practitioners and our business on the whole.
The first guest on ‘Journo Speak’ is Jhumur Ghosh,
Ms. Jhumur Ghosh – Editor-in-Chief, Indian Real Estate Forum (IREF).
SK: What is the 1st thing that comes to your mind when I say PR Professional?
JG: Someone who understands the space the client ought to be in and will come up with a strategy to garner maximum visibility for the client in that space.
SK: One quality you like in a PR Pro
JG: A thorough understanding of the client’s strengths and weaknesses.
SK: One quality you dislike in a PR Pro
JG: Lack of knowledge about the clientand the sector he operates in.
SK: What is the ideal time for a PR Pro to contact you?
JG: Between 12 noon to 6.30 pm.
SK: What is the best mode to connection with you?
JG: Email, chat, whatsapp, call – in that order.
SK: Your preferred method of interaction with the spokesperson
JG: Personal interaction, with the spokesperson.
SK: Name the PR agency/s you have liked interacting with most
JG: MSL, Ketchum Sampark.