LATEST ARTICLES

Beware! Deadly digital marketing mistakes in 2018 to avoid!

Mistakes are the bumps on your road of SUCCESS!These irksome obstacles often stop you from achieving your goals and grow further! When you are...

“Robots” as friends – AI bumps up a new dimension of digital marketing arena

Whenever digital marketeers think of Artificial Intelligence, they instantly think about the RankBrain algorithm. However, come to think about it, AI is more than...

‘Social Communication is vital part of PR’

Veteran media professional B N Kumar, popular as BNK24x7, credited for launching a novel concept called Social Communication. He has thus acquitted a new...

Digital marketing advisors prove the best experts for online businesses

Entrepreneurs of today’s generation often have to perform multi-tasks to handle their online niches adeptly. Starting from production to customer service, such businessmen now...

PR integrates itself into 2018’s marketing mix playing an important role

Marketing communications of today’s world is focusing strongly on PR as an integral part. Winning over customers’ hearts now is being seen as a...

UK customers happier with online digital marketing than social media

Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...

PRSA declares its top PR winners for 2018 Silver Anvil Awards

PRSA or the Public Relations Society of America announced its 2018 batch of winners for its Silver Anvil Awards. This award ceremony is considered...

Concept PR wins Gold again in America’s PR World Awards

Concept PR has earned the Gold under PR Agency Achievement of the Year category in the prestigious US-based 7th Annual PR World Awards for its social...

Why do you think 2018 for digital marketing is more of measurability campaigns?

Heard of the phrase “wasteful marketing”?Yeah! That’s a new buzzword circling the digital marketing hub recently! Marketers of today are strong believers of the...

Unilever’s stand against fake followers ushers in a new digital marketing dimension

Mega consumer goods giant, Unilever recently put its foot down on the recent fraudulent followership mania going in the digital marketing world. It is...

Most Popular

Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

Masterstroke Interview with Mr Ashish Jalan- Director and CEO, Concept PR

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR Industry Mr Ashish Jalan - Director & CEO, Concept PR....

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...