LATEST ARTICLES

Who can be a PR Pro?

A year ago a communications professional decided to do a short survey on the importance of PR professionals in the eyes of top corporate...

Social Media driving Internal Communications

Today, Economic Times, carried an article on how CEOs are now using social media to be in touch with employees, written by Writankar Mukherjee....

Social Media is anyone’s cup of tea

At a time when everyone has started claiming to be a social media strategist (including me), HT Mint has come up with an excellent...

Tracking Publicity Success and Public Relations Effectiveness

I often get asked this question in the context of tracking and evaluating PR effectiveness and performance metrics.More times than not, there's no easy way...

Should PR people be from journalism?

This is one of the most debated question in the PR circle, some strongly believe that ex-journos add value to the PR business, while...

Are you a Consultant or an Office Assistant

Some of my recent experiences have lead me to ask a question on the prevalence of just giving in to clients. How much do you...

7 Secrets to Becoming an Expert News Source

1. Change your PR mindset PR is about more than public relations and press releases. PR is about promoting relationships, publishing for readers, providing references, packaging...

‘Date’ Your Clients; Keep Them Coming Back

In business, especially in PR agency business, the client is always right - sometimes confused, misinformed, rude, stubborn and changeable, but never wrong. Ever...

Using Podcasts for PR

Also known as webcasts or online broadcasting, podcasts are multimedia files that can be automatically downloaded to subscribers' personal computers or played on mobile...

Hospitality PR

Every hotel has one goal in common: to satisfy their guests' requests no matter how odd, peculiar or demanding. If you...

Most Popular

Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

Masterstroke Interview with Mr Ashish Jalan- Director and CEO, Concept PR

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR Industry Mr Ashish Jalan - Director & CEO, Concept PR....

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...