LATEST ARTICLES

PR in the face of economic meltdown

The current financial meltdown has sent shockwaves around the world, hammering an already bruised global economy. In the world of public relations firms, we...

Keep Communicating — Even in Face of Cutbacks

Hard choices. The current environment is causing many companies to rethink spending in almost every area, and in many cases the answer is serious...

PR During an Economic Crisis

Is it possible to conduct PR these days in the usual ways? That is, can we do our jobs without incorporating the economic crisis...

PR makes you look good! – A good read on PR Plans

So many times have I come out of meetings with the last words still ringing in my head, "This plan lacks the BIG IDEAS, it's...

Random pitching of press release

Most of you are writing and pitching releases that are meant to be source material -- the material you pitch will get reworked, used as...

PR: building relationships or politics?

I had the privilege of talking to a seasoned public relations practitioner two days ago.  In our eye-opening conversation, we talked about the field.I found her...

Photo Opportunity

There is nothing like getting a story in a publication and then discovering your clients dont have the right photos…or any good photos… ugggh.I sent this...

Off the Record

As a PR practitioner, one of the most important decisions you take when advising a client is how to tackle what can be given to...

Blacklisting PR Pros

Internationally there is this start of a trend among journalists blacklisting PR Pros, who were essentially spamming their mail boxes by random pitching.My question of the...

Blogging for PR

The blogosphere is a great way to get your message across and reach wider audiences but if you are thinking about harnessing it for PR purposes,...

Most Popular

Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

Masterstroke Interview with Mr Ashish Jalan- Director and CEO, Concept PR

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR Industry Mr Ashish Jalan - Director & CEO, Concept PR....

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...