LATEST ARTICLES

Random pitching of press release

Most of you are writing and pitching releases that are meant to be source material -- the material you pitch will get reworked, used as...

PR: building relationships or politics?

I had the privilege of talking to a seasoned public relations practitioner two days ago.  In our eye-opening conversation, we talked about the field.I found her...

Photo Opportunity

There is nothing like getting a story in a publication and then discovering your clients dont have the right photos…or any good photos… ugggh.I sent this...

Off the Record

As a PR practitioner, one of the most important decisions you take when advising a client is how to tackle what can be given to...

Blacklisting PR Pros

Internationally there is this start of a trend among journalists blacklisting PR Pros, who were essentially spamming their mail boxes by random pitching.My question of the...

Blogging for PR

The blogosphere is a great way to get your message across and reach wider audiences but if you are thinking about harnessing it for PR purposes,...

Time to Start Pitching a Recession?

An interesting article in the New York Times today - Is It a Recession? Marketers Seem to Think So - highlights how that the...

Are Your Pitches Met With Radio Silence?

I’ve been gathering input from my editor friends about why they ignore some of the PR pitches they receive.   Has this happened to you:...

Fall & Demise of NY Governor, the Role of PR & Media

The Power of Goodwill in Politics & PRGoodwill may sound fuzzy wuzzy but it is a critical component of any long-term public relations program,...

How to make clients respond faster for story opportunities

We often come across a situation when we have an opportunity to participate in an important story; you send the opportunity to the clients and request...

Most Popular

Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...

Barun Jha of PTI, Adfactors’ Madan Bahal, win top honours at PRCI Global Conclave

PUNE: Barun Jha, joint editor of Press Trust of India (PTI) and Madan Bahal, Managing Director of Adfactors have been felicitated with prestigious PRCI...