LATEST ARTICLES

Time to Start Pitching a Recession?

An interesting article in the New York Times today - Is It a Recession? Marketers Seem to Think So - highlights how that the...

Are Your Pitches Met With Radio Silence?

I’ve been gathering input from my editor friends about why they ignore some of the PR pitches they receive.   Has this happened to you:...

Fall & Demise of NY Governor, the Role of PR & Media

The Power of Goodwill in Politics & PRGoodwill may sound fuzzy wuzzy but it is a critical component of any long-term public relations program,...

How to make clients respond faster for story opportunities

We often come across a situation when we have an opportunity to participate in an important story; you send the opportunity to the clients and request...

Deleted without being read

Some of uslike to use the option in Microsoft Outlook that tells the sender if an email was delivered and read. Great way to track...

You Can Lead a Client to Water…

In the past few days I’ve had several conversations with PR folks about clients who don’t listen to their advice. Sometimes no matter how...

WHAT IS PUBLIC RELATIONS?

*Introduction**PRACTICAL EXERCISE*Complete the following exercise. There is no right or wrong answers. Perhaps you find yourself in a position as a secretary. With an...

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Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...

Masterstroke Interview with Mr Ashish Jalan- Director and CEO, Concept PR

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR Industry Mr Ashish Jalan - Director & CEO, Concept PR....