LATEST ARTICLES

How to make clients respond faster for story opportunities

We often come across a situation when we have an opportunity to participate in an important story; you send the opportunity to the clients and request...

Deleted without being read

Some of uslike to use the option in Microsoft Outlook that tells the sender if an email was delivered and read. Great way to track...

You Can Lead a Client to Water…

In the past few days I’ve had several conversations with PR folks about clients who don’t listen to their advice. Sometimes no matter how...

WHAT IS PUBLIC RELATIONS?

*Introduction**PRACTICAL EXERCISE*Complete the following exercise. There is no right or wrong answers. Perhaps you find yourself in a position as a secretary. With an...

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Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...

Barun Jha of PTI, Adfactors’ Madan Bahal, win top honours at PRCI Global Conclave

PUNE: Barun Jha, joint editor of Press Trust of India (PTI) and Madan Bahal, Managing Director of Adfactors have been felicitated with prestigious PRCI...