The PRomise Foundation for Public Relations, a non-profit organization with a goal of doing PR for Public Relations, has announced the second edition of its flagship event PRAXIS 2013. Billed as India’s foremost weekend summit for Public Relations and Corporate Communications professionals, PRAXIS 2013 will be held at the International Convention Centre at Lavasa between September 27 and 29, 2013. The summit will bring together students, professionals: young and mid-level and veterans of the Public Relations business under one roof to discuss various aspects that impact the profession
The inaugural summit was held in November 2012 at Pondicherry and was a resounding success. The summit in 2013 will see over 300 professionals in attendance. The keynote address is to be delivered by Lord Peter Chadlington, Chief Executive Officer at Huntsworth PLC and the founder of Shandwick.
There will be two other keynote speeches, three power panels and three workshops in break-out groups. There will be two gala evenings including a live concert. The event sponsors will be some of the leading public relations firms, a media measurement company and an academic institute among others. The Holmes Report will be the international media partner. MxMIndia will be the online media partner. Participants may register by accessing the microsite at www.praxis2013.in
The pricing will be uniform for all age groups with reduced rates for early birds. Participants have more than seven months to plan and prepare for the event to be held in the picturesque hill city of Lavasa which is an hour away from Pune and three hours away from Mumbai.
The PRomise Foundation was created in 2012 for the purpose of organizing events for the professional community among other things. The Foundation has a Board of Advisors consisting of senior professionals from academics, media, corporate communications, marketing and business. A Board of Mentors comprises country heads of the leading Public Relations firms. The younger professionals consist of Supporters and Friends who contribute time and ideas to the smooth running of the various initiatives.
Another initiative that is the outcome of the first summit is PRonto – informal and quick evening gatherings in the key metros once a quarter with the third Thursday dedicated to this get-together with no specific agenda. The first one will be held at The Media Café in Gurgaon on the evening of February 21 followed by one in Mumbai in March and in Bengaluru in April.
Liza Saha and Umesh Nair – both of whom work full-time with leading Public Relations firms are summit co-chairs and are putting together PRAXIS 2013 in their spare time with the help of like-minded professionals from 15 other organisations who are all trying to create a platform for the profession on a voluntary basis.
According to the summit co-chairs, “PRAXIS 2013 promises to be a weekend where the best in the business come together to learn and bond. After a very positive response to the inaugural summit we are convinced that events such as this are the need of the hour.. This is a humble effort by few of us volunteers to give back to the profession and pay it forward. We are looking forward to the months ahead in planning what we believe will become the ‘Go To’ event year-on-year”