Home Events PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories

PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories

PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories. Has your campaign made it to the list? Check here

Top 5 Finalists under 15 Sub-Categories
101.Issues Management or Crisis Management
S. NoCampaign NameCampaign Name
1Botox- Botox India CampaignTeamwork Communication Solutions Pvt. Ltd.
2Hero MotoCorp- Making a technology statementWeber Shandwick
3Motorola Mobility- Moto G IMEI issueZeno Group
4LIC- Re-emergence of LIC Nomura Mutual FundAdfactors PR
5Etihad Airways- Flying High with Etihad AirwaysLinOpinion GolinHarris
102. Public Affairs
S. NoCampaign NameCampaign Name
1Sundrop Peanut Butter- PoshanWeber Shandwick
2Cancer Awareness Society- TOBACCO FREE BIHARADVANTAGE SERVICES
103. Most innovative use of Social Media
S. NoCampaign NameCampaign Name
1Apollo Hospitals- Let’s Talk Health-360 Degree Approach on Social MediaSocial Wavelength
2The Times of India- The Organ Donation DayMSLGROUP
3Philips India- #MumbaiinanewlightAvian Media Pvt Ltd
4Saffola- Saffola Masala Oats ‘The Other Side’20:20 MSL
5Viacom18 Media- MTV Rock The VoteViacom18 Media Pvt. Ltd.
104. Integrated Campaign
S. NoCampaign NameCampaign Name
1MTV Rock The VoteViacom18 Media Pvt. Ltd.
2Mediker- LICE NEGATIVE TO LIFE POSITIVEMarico Industries Limited
3Godrej- IDEAS THAT MAKE LIFE BRIGHTERPerfect Relations
4Motorola India – An integrated campaign with PR, SZeno Communications
5Marico- CONVERTING A VILLAGE INTO A SANCTUARY OF LEARNINGMarico Industries Limited
105.Continuous Campaign (3yrs)
S. NoCampaign NameCampaign Name
1Marico- Saffolalife StudyMarico Limited
2Evernote- Evernote Life20:20 MSL
3Motif Inc- Motif Charity WalkSimulations Public Affairs Management Services Pvt Ltd
4Tourism Victoria- Come Alive MelbourneLinOpinion GolinHarris
5South Africa Tourism- Build preference for South Africa as a holiday destinationAvian Media Pvt Ltd
201.Entertainment, sports and lifestyle sector
S. NoCampaign NameCampaign Name
1COLORS- 24 The Game ChangerViacom18 Media Pvt. Ltd.
2Bobbi Brown Cosmetics- Brand Introduction of Bobbi Brown Cosmetics in IndiaPR Pundit
3Sotheby’s- The Amaya CollectionPR Pundit
4PUMA SOCIAL CLUB – The Buzziest Club launch in BangaloreMadison Public Relations
5PUMA India-Foray and Leadership in Running CategoryMadison Public Relations
6Fashion Design Council of India- Democratising FashionWeber Shandwick
202. Healthcare & Pharmaceutical
S. NoCampaign NameCampaign Name
1PARAS HMRI HOSPITAL- PARTNERS IN HEALTHCAREADVANTAGE SERVICES
2Xcode Life Sciences India- Come Alive- Look younger. Feel younger.20:20 MSL
203. Financial Services Sector
S. NoCampaign NameCampaign Name
1ICICI Lombard- Going beyond the calling of commerceAdfactors PR Pvt Ltd
2Aviva Life Insurance- What’s Your Big PlanAdfactors PR
3Xpress Money- Taking anxiety out of cross-country remittancesAdfactors PR
4RKSV Securities: Low-cost but high-value brokingAdfactors PR
5RetailLending- Creating Home Loan Thought LeaderIdeosphere Consulting
6Right HorizonsAim High Consulting
204. Technology
S. NoCampaign NameCampaign Name
1Sony India- Sony Xperia Z1: The Rise of Mobile PhotographyMSLGROUP in India
2Motorola Mobility-NAMASTE MOTO- ‘Motorola reenters the Indian marketZeno Communications
3Opera Software- Discover with Opera20:20 MSL
4Evernote- Evernote Life20:20 MSL
5Amazon India- Amazon.in: Transforming Bharat’s Shopping HabitsWeber Shandwick India
205. Best use of PR by a Brand
S. NoCampaign NameCampaign Name
1Godrej- GNB: A BRAND BUILT ON PR, BUILT TO LAST!Perfect Relations
2Starwood Hotels & Resorts- Starwood – Making a markLinOpinion GolinHarris
3PUMA India-Foray and Leadership in the Running CatMadison Public Relations
4Motorola Mobility- NAMASTE MOTO- ‘Motorola reenters the Indian marketZeno Communications
5Pearson Education- Thank Your TeacherWeber Shandwick
6Saffola- Saffola Masala Oats ‘The Other Side’20:20 MSL
7GVK Mumbai International Airport- Launch of GVK Terminal 2 at Mumbai International AIPAN H+K Strategies
206. Best Celebrity PR or PR used for individual image perception
S. NoCampaign NameCampaign Name
1Viacom18 Media- CREATING THE NEW SUPERSTARS IN TOWN- MOTU PATLUViacom18 Media Pvt. Ltd. and Perfect Relations Pvt. Ltd.
302. CSR & Not-for-profit
S. NoCampaign NameCampaign Name
1OLX.in- OLX Every Mother CountsValue 360 Communications
2Global Success Foundation- Sanman – Respect for the EldersAdfactors PR
3Saifee Burhani Upliftment Trust-Project with a HeartMSLGROUP in India
4Orbis- Bringing Orbis into the EyeIntegral PR
303. Internal Communications
S. NoCampaign NameCampaign Name
1TPDDL- AapTak – An Innovative Medium of Internal CommunicaTata Power Delhi Distribution
2ONGC- Rejuvenating Internal CommunicationsONGC
3Flipkart – Corporate CommunicationsTenet Advertising & Internal Communication
4CEAT- Celebrating the heroes of CEAT BhandupRPG Enterprises
5Harrisons Malayalam- Silent VoicesRPG Enterprises
304. Best use of PR by a corporate
S. NoCampaign NameCampaign Name
1Tata SKY- Everywhere TVWeber Shandwick
2Pearson Education- Thank Your TeacherWeber Shandwick
3Lovely Professional University- Engineering Students’ Vision of Automobiles of theIntegral PR
4HDFC Life- SuperULIP, A smart way to invest your money onlineHDFC Life
5Insecticides India Limited- Insecticides India CamapignTeamwork Communication Solutions Pvt. Ltd.

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