The code of ethics, if not followed properly, often takes an industry on the verge of reputation risk, isn’t it?
“Ethics is nothing more than reverence for life,” as quoted by the great Albert Schweitzer, stands true in today’s world where every industry is engaged in a rat race.
However, this might often prove wrong!
The PR sector, which works as a communicator between common man and an organization, should have a compatible relationship. As global communication grows along with booming connectivity, the PR industry sees a massive growth.
The challenge lies in front!
Ensuring professionalism to remain intact and sustain around the globe, a particular code of ethics must be followed. Thus, the Public Relations Conference sought out a ‘globally capable framework’ to walk ahead in this world.
To every PR practitioner out there! The “Global Capability Framework” revealed at the Global Alliance meet-up, can be your new online assessment tool developed exclusively for your use! This package can be your genie’s lamp granting you –
- Opportunity to identify what skills you need to develop.
- Once you know the capabilities you lack, it guides you to respective online resources.
[Note: Online resources are the innumerous tutorials offered by the UK’s Chartered Institute of Public Relations.]
World-renowned PR leaders mentioned in the conference that if PR had to progress, then it has to have a solid ethical foundation. By ethics, they referred to an aspiring PR practitioner’s tenure to hone his capabilities on the right path!
We have seen how communication capabilities form the largest and, perhaps, the only indispensable part of this industry.
With the rise in communications in 21st century, this industry needs to possess a rightful set of communicating skills so that any mishap may not lead to dire reputation risk of that firm!
Credit of executing such technology goes to Huddersfield researchers, Professor Gregory and Dr. Fawkes, who unveiled the “Global Capability Framework.” It will, from now, provide every PR firm a guideline to exert the correct team management training and education.