Presently, lives of people are constantly getting shuffled in the parallel worlds of reality and internet. Here, existence on the internet is clearly winning. Two reasons why – a. It is faster; b. It reaches a wider section of people. So, in this vast world, how will one survive? The answer is online PR.
PR is what can build or break a company.
This clearly states its worth and gives enough reasons to have one by your side. If you are still not clear, the following section will blow out every doubt.
Public Relations – what is it?
People are unaware of the term PR, but how many do really understand the role of PR for online site? It is not only about advertising a company; but also bridges the gap between company and customers. It is also responsible for analyzing a venture or service, finding positives about it and finally spreading those words to others.
In short, PR = Image Shaper of your online reputation.
This clears that they are high on demand. Recently, in a survey it came out, all companies with a remarkable web presence banking on PR. They are ready to invest a hefty percentage of 39% – 45% of the revenue in PR online.
But why are these companies planning to spend so much? The reason is simple. Their one-time investment can fetch a long term benefit.
Highlights of having PR online:
1. This can drive more traffic
PR is known for managing reputation. It has a wide range of reach through strong contents, and can hence, drive more traffic. The service strategises in promoting a company/ product with more authenticity and value in the following ways:
- By managing the website
- Through Blogs
- Posting SEO Articles and Press Releases
These will be done with perfect search engine optimization and hence, passing web posting algorithms will be easier. So, plan for top spots web search.
2. Building a brand image
Having a brand image is extremely important as it increases the credibility of a company or service. As a result, clients and potential customers find more valid reason to vouch for the brand.
3. Grab attention. Keep them engaged
If grabbing the attention of customers is difficult, keeping them engaged is more difficult. But online PR strategy is already working on it. This is the ‘ninja’ technique to build communication. As soon as a potential client enters the site, these PR techniques will help ensure a good presentation of the company and keep the readers/ site visitors engaged. Also, it can turn those clients to be a speaker for the company’s goodwill.
What happens next? It draws more clients.
4. What else will PR do?
From strategizing to customizing, a good PR can do a lot! Companies planning for establishment in the web world, advice – “Don’t pay for publicity and advertisement; rather pay for good public relations, and it will do all!”
So, when are you building PR for your company?