A company’s Public Relations deserve significant attention to develop a positivemarket reputation for itself. Without the same, there is no way a business can establish itself in the arcade. This calls for an intricate understanding of the relation between online PR and reputation management.
What is the role of Online PR for a company?
Online PR affects the company’s reputation to its brim. It results in the development of customers’ opinion on the company’s collective efforts to showcase its services. This further draws a correlation to an improved website traffic in tandem with digital marketing techniques.
Here are some of the advantages –
- Stimulates awareness and demand of a company
- Creates an ‘active’ perception about the company
- Good PR has 7 times more credibility than advertising
Now, let’s move on to the next part.
What is Reputation Management?
Business has two equal sides; one where the owners are presenting, and the otherwhere the customers are receiving. Mutual understanding between both parties is essential to keep the market equanimity intact. Consumers’ perception towards an organization can play a big role in its success.This is what managing the reputation is all about.
If the customers are happy with a company, it is obvious that their reputation graph will be on the positive side and vice-versa.
‘Your company’s PR is directly proportional to the reputation.’
Shedding light on the above statement:
In 2016, there were on an average 1500 new sites on similar niche of handmade jewellery and fashion items. All of them were indulging in building online Public Relations. However, only 20% of them have managed to build their reputation among clients.
Reason for such a low success rate is nothing but a weak PR strategy. In that survey, it was found, 60% of the companies which failed to make a mark was because of not being active in polishing their relation with the customers.
As a result, people did not develop faith in their service, and the boat of reputation sank.
Few tips to improve PR for better reputation
Every year, around 40% of the start-ups depending on online PR and marketing back out from the business. Now, that the reason for this is quite clear, have a look at the ways to improve your PR –
- Be visible!
The only way to let people know about the business is by being visible on the internet. Update blogs, articles, press releases and more to show the constant progress you are making.
It is okay if no one gave a testimonial. Yet, one must get it from people around to show that others have taken the service and are happy.
40% of potential clients first look at the testimonials before purchasing.
- Social media
This is another place where one can make or break one’s reputation. So, ensure each post is worthy and catchy for online visitors to follow the page.
- Online Tools
There are several PR tools available online that help in management as well as deliver better PR strategies.
So, as you know how a company’s reputation depends on online Public Relations, start with the same soon.
Welcome to the world where customers will always be the king!