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Social Media driving Internal Communications

Today, Economic Times, carried an article on how CEOs are now using social media to be in touch with employees, written by Writankar Mukherjee. It’s a good piece to send it to your clients as an advisory on how they can now connect with their employees and partners using social media.

Few of the top Indian CEOs have started embracing social media in a big way; these CEOs are one of those flamboyant, early adaptors kind, who want to be hands on with every new and exciting technology. Be it latest gizmos, phones or any other gadgets, they are more than willing to try out new things. Social Media has certainly given such enthusiastic top executives wings to connect with their employees whenever and wherever they are free, as per their convenience and this has also started showing positive results.

There are others, who generally are late adaptors of new technology. Now even they have started to realize the importance of social media. Internally they know the benefits social media can offer, but are too shy of actually using it and even doubtful of being able to continue. So they ask someone in their office or their personal secretary to do the job for them. The result is very official, to the point tweets or status messages on periodic intervals. These guys miss out on the point that the social media is all about being personal, casual and transparent. The language you use in your tweets or status updates show up clearly if it is a self written or ghost written by someone, who is always extra careful in avoiding in mistakes, typos etc., and it sounds like a committee written formal communication.

I am not denying the hazards of self-tweeting, for example Shashi Tharoor and Lalit Modi episode. Some people try to go overboard in expressing themselves on social media, ignoring the fact that even by being casual, you cannot loose out on professionalism. Social Media is a great tool to expand your boundaries of social interactions but within acceptable limits of business and social norms.

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