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Drawing PR Lessons from the Silver Screen: A Dive into ‘Thank You for Smoking
Hello PR mavericks and entrepreneurs, welcome to this week's #TuesdayTalkies, where we traverse the reels for real-world PR insights. Today,...Picasso vs. Van Gogh: The Power of Storytelling
Today, let’s dive into the art world and explore the captivating stories of Picasso and Van Gogh. Their journeys teach us valuable...Navigating the Burnout Phenomenon
In the fast-paced world of PR and marketing, burnout is a silent threat that can creep up on the most diligent among...The Evolution of Public Relations in the Digital Age
Unleashing the Power of Connectivity, AI, and Authentic Storytelling Today, let's dive deep into the exciting journey of public...- PR News
Global Covid-19 Business Response Awards: Entries open for Indian Inc, PR professionals
SVUS of California in tie-up with BizNewsConnect SAN JOSE, CALIFORNIA/MUMBAI, INDIA | Global business awards platform SVUS Awards, promoted by...INDIA’S FIRST CLUB FOR PUBLIC RELATIONS LAUNCHED!
11 industry professionals come together to start the club The PRomise Foundation to support the initiativeHindustan Liquids awards Kaizzen the PR & Digital mandate for Perrier
Hindustan Liquids Pvt. Ltd, the sole exclusive importer of Perrier in India, has appointed Kaizzen, an independent Public Relations & Digital Agency,...PR Professionals steps in to serve the marginalized and stranded migrants
Sarvesh Kumar Tiwari distributing masks and ration to the underprivileged PR Professionals, a communication agency headquartered in Gurugram...Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms
Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...
- PR Articles
7 most common myths about public relations which are misleading
The profession of Public Relations remains shrouded in myths and misconceptions for a long time. People are in confusion about PR, advertisement...A successful PR campaign measures qualitatively and quantitatively
need for holistic uniform measurement system By Neha ChandraQ: What is the one question every...Life of a Freelance PR practitioner
The freelance workforce in India seems to be on a rise in the last couple of years. More and more professionals are...Work-Life Balance in Covid19 – IPRF Study
Communications professionals feel overworked, while working from home amidst the lockdown Report by Vikram Kharvi While...Influencer marketing catching steam in times of Covid19
Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...
- PR Interviews
Managing workplace conversations is the key challenge before business leaders during Covid-19: Ritu Kant Ojha
While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...Looking up from lockdown – Interview with B N Kumar
Media and communication veteran B N Kumar (BNK to friends) appears to be making the best of the lockdown period. After launching...‘Social Communication is vital part of PR’
Veteran media professional B N Kumar, popular as BNK24x7, credited for launching a novel concept called Social Communication. He has thus acquitted a new...Future of PR is about creating a shareable experience – PRCAI to nurture the growth of the industry
Richa Seth - 0The Public Relations Consultants Association of India (PRCAI) has elected a new executive committee at its recently held annual general meeting. Nitin Mantri, Group CEO, Avian WE,...PR body beyond partying – PRCI shows the way
Richa Seth - 0B N Kumar, popular as BNK24x7, has recently been elevated as the Chairman of Governing Council of Public Relations Council of India (PRCI) during...
- PR Case-studies
#InstaDiwali – An integrated content marketing & digital PR case study
Richa Seth - 0How Bajaj Finserv Turned Diwali into #InstaDiwali Challenge Diwali season is the most popular festive period in the country when brands keep no stone unturned to...
- Media
- Media News
Impact of Covid19 on Indian Media
Shutting Down or Discontinued The Economic Times Hindi and Sandhya Times have stopped publishing their Delhi editions Dainik Bhaskar temporarily...Corporate Communications Lead Redfern to Switch from Starbucks to Salesforce
Simon Redfern, Chief of Starbucks’s EMEA corporate communications group, will switch organizational insignias to assume responsibility as VP communications for Salesforce. Catering to a...Tata Group awards India Communications Mandate to Adfactors PR
Pan-India mandate covers communications responsibilities across key Tata Group companies The Tata Group has awarded the mandate to manage its public relations and communications requirements...Pradeep Saurabh appointed as editor for National Duniya
Hindi news daily 'National Duniya' is set to make a comeback under the leadership of senior journalist Pradeep Saurabh. Taking charge of Delhi office...Bhaskar Das joins Dainik Bhaskar as Exec President
Veteran mediaperson Dr Bhaskar Das has joined the Dainik Bhaskar group (Nov 2) as Executive President. Das has spent over three decades with The...
- Media Interviews
Interview with Raina Assainar
Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...Interview with Rohit Panchal
Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...Interview with Benoy Sebastian
Last week we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would...Interview with Jhumur Ghosh
This week we start a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would...
- Media News
- Social Media
- Social Articles
Influencer marketing catching steam in times of Covid19
Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...Twitter’s new digital marketing initiative shuts down locked & suspended accounts
Social media giant, Twitter has recently started to remove all of its locked accounts from follower counts. This company states how this will initiate...Social Media Site, LinkedIn Brings Your Commute to Assess Jobs Based on Distance
Here’s a new update from professional social media platform LinkedIn. It has added a new feature, Your Commute for every job seeker helping them...Where do millennial find inspiration for creating digital media content?
With innumerable numbers of digital media content available, it becomes quite tough to curate original ones. If you are a millennial and want to...5 Tips of Successfully Marketing Your Product to Millennial Moms
Connected? Check! On every social media? Check! Online buyer? Check! The new age mommies are decoding the layers of digital marketing in a whole new different way....
- Social Case-studies
- Social News
UK customers happier with online digital marketing than social media
Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...Facebook’s Public Relations’ Head takes a step down owing to privacy scandal
Facebook’s head of Public Relations, Eliot Schrage stepped down from his current position last Thursday. Reports state that he had led the platform’s response...Heard of Twitter’s New Digital Marketing Strategy via Their Video Advertising Feature?
Twitter’s senior director, Barry Collins, said that the coming world cup will be one of the most trending video events this year. Weirdly, this...Social media frontrunner Twitter advises users to change passwords| why?
In a recent tweet send out by Jack Dorsey, the Twitter CEO urged all their users to change their passwords. Dorsey explained in his tweet...Google’s Latest AI Books an Appointment over Phone!
Sundar Pichai at the Google I/O 2018 showed off one of the upcoming features of the Google Assistant. The CEO in this digital marketing...
- Social Articles
- Marketing
- Marketing Articles
Google Assistant Digital Marketing Update Adds Visual Walkthrough of an Entire Day
Google has come up with another robust update giving a curated summarization of its users’ daily life through ‘visual snapshot’. Featuring one’s daily agenda...Beware! Deadly digital marketing mistakes in 2018 to avoid!
Mistakes are the bumps on your road of SUCCESS! These irksome obstacles often stop you from achieving your goals and grow further! When you are...“Robots” as friends – AI bumps up a new dimension of digital marketing arena
Whenever digital marketeers think of Artificial Intelligence, they instantly think about the RankBrain algorithm. However, come to think about it, AI is more than...Digital marketing advisors prove the best experts for online businesses
Entrepreneurs of today’s generation often have to perform multi-tasks to handle their online niches adeptly. Starting from production to customer service, such businessmen now...Why do you think 2018 for digital marketing is more of measurability campaigns?
Heard of the phrase “wasteful marketing”? Yeah! That’s a new buzzword circling the digital marketing hub recently! Marketers of today are strong believers of the...
- Marketing Case-studies
- Marketing Interviews
CXO Speak – Rikant Pitti – COO & Co-founder, EaseMyTrip.com
We are pleased to introduce a new section - "CXO Speak", where we plan to bring forward to you insightful interviews from CXOs across...
- Marketing News
SRM AP Next Tech Lab student excels at ETH Denver Hackathon 2020
Enabling accurate and cost-efficient ways to conduct a market survey SRM University AP, Andhra Pradesh Next Tech Lab student...Experts suggest ways to profit from digital marketing through 2028
Digital marketing and social media already go hand in hand for every online niche. Experts suggest that this bond will even continue till the...UK customers happier with online digital marketing than social media
Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...Unilever’s stand against fake followers ushers in a new digital marketing dimension
Mega consumer goods giant, Unilever recently put its foot down on the recent fraudulent followership mania going in the digital marketing world. It is...‘You have my undivided attention’, digital marketing to personal shopping experience!
‘Customer satisfaction is synonymous with being in a relationship; one amateurish move and love’s labor lost.’ Digital marketing has become the golden term for...
- Marketing Articles
- Resources
Research Paper on Usage of Social Media by PR Practitioners for Media Relations
An Exploratory Study on Usage of Social Media by PR Practitioners for Media Relations ABSTRACT: Over the last few years, it has become apparent that social...Research Paper on Entry-Level Indian PR Practitioners’ Writing Skills
A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media Space ABSTRACT: The objective of this descriptive study was to...Changing Role of PR in 2016
The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand...MSLGROUP in India releases its latest executive report – ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’
MSLGROUP India, today announced the launch of its latest executive report, ‘Public Relations in India: The Impact of the Economic Downturn and the 2014...
- Vikypedia Exclusives
Life of a Freelance PR practitioner
The freelance workforce in India seems to be on a rise in the last couple of years. More and more professionals are...Work-Life Balance in Covid19 – IPRF Study
Communications professionals feel overworked, while working from home amidst the lockdown Report by Vikram Kharvi While...Managing workplace conversations is the key challenge before business leaders during Covid-19: Ritu Kant Ojha
While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...Influencer marketing catching steam in times of Covid19
Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...Book Review – Gap Selling
Gap Selling authored by Keenan, gives us some excellent tips on B2B sales and services selling. It states that how problem-centric selling...
- Videos
- Events
Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015
Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate...India Shinning at SABRE Awards Asia Pacific
Hong Kong, 24th September 2015: Yesterday was a remarkable evening for Indian PR consultancies as their campaigns were rewarded and recognized at the Asia...India’s only weekend, offsite communications summit, PRAXIS 2015 to witness record breaking attendance
The fourth edition to be held in Mysore on September 25 and 26 will have 35 speakers PRAXIS 2015, India’s only offsite weekend summit for...Engaging With Twitter Influencers
More and more people turn first to Twitter for their news. As significantly, almost every news professional turns first to Twitter for news –...
- Home
- PR
Drawing PR Lessons from the Silver Screen: A Dive into ‘Thank You for Smoking
Hello PR mavericks and entrepreneurs, welcome to this week's #TuesdayTalkies, where we traverse the reels for real-world PR insights. Today,...Picasso vs. Van Gogh: The Power of Storytelling
Today, let’s dive into the art world and explore the captivating stories of Picasso and Van Gogh. Their journeys teach us valuable...Navigating the Burnout Phenomenon
In the fast-paced world of PR and marketing, burnout is a silent threat that can creep up on the most diligent among...The Evolution of Public Relations in the Digital Age
Unleashing the Power of Connectivity, AI, and Authentic Storytelling Today, let's dive deep into the exciting journey of public...- PR News
Global Covid-19 Business Response Awards: Entries open for Indian Inc, PR professionals
SVUS of California in tie-up with BizNewsConnect SAN JOSE, CALIFORNIA/MUMBAI, INDIA | Global business awards platform SVUS Awards, promoted by...INDIA’S FIRST CLUB FOR PUBLIC RELATIONS LAUNCHED!
11 industry professionals come together to start the club The PRomise Foundation to support the initiativeHindustan Liquids awards Kaizzen the PR & Digital mandate for Perrier
Hindustan Liquids Pvt. Ltd, the sole exclusive importer of Perrier in India, has appointed Kaizzen, an independent Public Relations & Digital Agency,...PR Professionals steps in to serve the marginalized and stranded migrants
Sarvesh Kumar Tiwari distributing masks and ration to the underprivileged PR Professionals, a communication agency headquartered in Gurugram...Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms
Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...
- PR Articles
7 most common myths about public relations which are misleading
The profession of Public Relations remains shrouded in myths and misconceptions for a long time. People are in confusion about PR, advertisement...A successful PR campaign measures qualitatively and quantitatively
need for holistic uniform measurement system By Neha ChandraQ: What is the one question every...Life of a Freelance PR practitioner
The freelance workforce in India seems to be on a rise in the last couple of years. More and more professionals are...Work-Life Balance in Covid19 – IPRF Study
Communications professionals feel overworked, while working from home amidst the lockdown Report by Vikram Kharvi While...Influencer marketing catching steam in times of Covid19
Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...
- PR Interviews
Managing workplace conversations is the key challenge before business leaders during Covid-19: Ritu Kant Ojha
While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...Looking up from lockdown – Interview with B N Kumar
Media and communication veteran B N Kumar (BNK to friends) appears to be making the best of the lockdown period. After launching...‘Social Communication is vital part of PR’
Veteran media professional B N Kumar, popular as BNK24x7, credited for launching a novel concept called Social Communication. He has thus acquitted a new...Future of PR is about creating a shareable experience – PRCAI to nurture the growth of the industry
Richa Seth - 0The Public Relations Consultants Association of India (PRCAI) has elected a new executive committee at its recently held annual general meeting. Nitin Mantri, Group CEO, Avian WE,...PR body beyond partying – PRCI shows the way
Richa Seth - 0B N Kumar, popular as BNK24x7, has recently been elevated as the Chairman of Governing Council of Public Relations Council of India (PRCI) during...
- PR Case-studies
#InstaDiwali – An integrated content marketing & digital PR case study
Richa Seth - 0How Bajaj Finserv Turned Diwali into #InstaDiwali Challenge Diwali season is the most popular festive period in the country when brands keep no stone unturned to...
- Media
- Media News
Impact of Covid19 on Indian Media
Shutting Down or Discontinued The Economic Times Hindi and Sandhya Times have stopped publishing their Delhi editions Dainik Bhaskar temporarily...Corporate Communications Lead Redfern to Switch from Starbucks to Salesforce
Simon Redfern, Chief of Starbucks’s EMEA corporate communications group, will switch organizational insignias to assume responsibility as VP communications for Salesforce. Catering to a...Tata Group awards India Communications Mandate to Adfactors PR
Pan-India mandate covers communications responsibilities across key Tata Group companies The Tata Group has awarded the mandate to manage its public relations and communications requirements...Pradeep Saurabh appointed as editor for National Duniya
Hindi news daily 'National Duniya' is set to make a comeback under the leadership of senior journalist Pradeep Saurabh. Taking charge of Delhi office...Bhaskar Das joins Dainik Bhaskar as Exec President
Veteran mediaperson Dr Bhaskar Das has joined the Dainik Bhaskar group (Nov 2) as Executive President. Das has spent over three decades with The...
- Media Interviews
Interview with Raina Assainar
Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...Interview with Rohit Panchal
Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...Interview with Benoy Sebastian
Last week we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would...Interview with Jhumur Ghosh
This week we start a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would...
- Media News
- Social Media
- Social Articles
Influencer marketing catching steam in times of Covid19
Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...Twitter’s new digital marketing initiative shuts down locked & suspended accounts
Social media giant, Twitter has recently started to remove all of its locked accounts from follower counts. This company states how this will initiate...Social Media Site, LinkedIn Brings Your Commute to Assess Jobs Based on Distance
Here’s a new update from professional social media platform LinkedIn. It has added a new feature, Your Commute for every job seeker helping them...Where do millennial find inspiration for creating digital media content?
With innumerable numbers of digital media content available, it becomes quite tough to curate original ones. If you are a millennial and want to...5 Tips of Successfully Marketing Your Product to Millennial Moms
Connected? Check! On every social media? Check! Online buyer? Check! The new age mommies are decoding the layers of digital marketing in a whole new different way....
- Social Case-studies
- Social News
UK customers happier with online digital marketing than social media
Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...Facebook’s Public Relations’ Head takes a step down owing to privacy scandal
Facebook’s head of Public Relations, Eliot Schrage stepped down from his current position last Thursday. Reports state that he had led the platform’s response...Heard of Twitter’s New Digital Marketing Strategy via Their Video Advertising Feature?
Twitter’s senior director, Barry Collins, said that the coming world cup will be one of the most trending video events this year. Weirdly, this...Social media frontrunner Twitter advises users to change passwords| why?
In a recent tweet send out by Jack Dorsey, the Twitter CEO urged all their users to change their passwords. Dorsey explained in his tweet...Google’s Latest AI Books an Appointment over Phone!
Sundar Pichai at the Google I/O 2018 showed off one of the upcoming features of the Google Assistant. The CEO in this digital marketing...
- Social Articles
- Marketing
- Marketing Articles
Google Assistant Digital Marketing Update Adds Visual Walkthrough of an Entire Day
Google has come up with another robust update giving a curated summarization of its users’ daily life through ‘visual snapshot’. Featuring one’s daily agenda...Beware! Deadly digital marketing mistakes in 2018 to avoid!
Mistakes are the bumps on your road of SUCCESS! These irksome obstacles often stop you from achieving your goals and grow further! When you are...“Robots” as friends – AI bumps up a new dimension of digital marketing arena
Whenever digital marketeers think of Artificial Intelligence, they instantly think about the RankBrain algorithm. However, come to think about it, AI is more than...Digital marketing advisors prove the best experts for online businesses
Entrepreneurs of today’s generation often have to perform multi-tasks to handle their online niches adeptly. Starting from production to customer service, such businessmen now...Why do you think 2018 for digital marketing is more of measurability campaigns?
Heard of the phrase “wasteful marketing”? Yeah! That’s a new buzzword circling the digital marketing hub recently! Marketers of today are strong believers of the...
- Marketing Case-studies
- Marketing Interviews
CXO Speak – Rikant Pitti – COO & Co-founder, EaseMyTrip.com
We are pleased to introduce a new section - "CXO Speak", where we plan to bring forward to you insightful interviews from CXOs across...
- Marketing News
SRM AP Next Tech Lab student excels at ETH Denver Hackathon 2020
Enabling accurate and cost-efficient ways to conduct a market survey SRM University AP, Andhra Pradesh Next Tech Lab student...Experts suggest ways to profit from digital marketing through 2028
Digital marketing and social media already go hand in hand for every online niche. Experts suggest that this bond will even continue till the...UK customers happier with online digital marketing than social media
Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...Unilever’s stand against fake followers ushers in a new digital marketing dimension
Mega consumer goods giant, Unilever recently put its foot down on the recent fraudulent followership mania going in the digital marketing world. It is...‘You have my undivided attention’, digital marketing to personal shopping experience!
‘Customer satisfaction is synonymous with being in a relationship; one amateurish move and love’s labor lost.’ Digital marketing has become the golden term for...
- Marketing Articles
- Resources
Research Paper on Usage of Social Media by PR Practitioners for Media Relations
An Exploratory Study on Usage of Social Media by PR Practitioners for Media Relations ABSTRACT: Over the last few years, it has become apparent that social...Research Paper on Entry-Level Indian PR Practitioners’ Writing Skills
A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media Space ABSTRACT: The objective of this descriptive study was to...Changing Role of PR in 2016
The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand...MSLGROUP in India releases its latest executive report – ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’
MSLGROUP India, today announced the launch of its latest executive report, ‘Public Relations in India: The Impact of the Economic Downturn and the 2014...
- Vikypedia Exclusives
Life of a Freelance PR practitioner
The freelance workforce in India seems to be on a rise in the last couple of years. More and more professionals are...Work-Life Balance in Covid19 – IPRF Study
Communications professionals feel overworked, while working from home amidst the lockdown Report by Vikram Kharvi While...Managing workplace conversations is the key challenge before business leaders during Covid-19: Ritu Kant Ojha
While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...Influencer marketing catching steam in times of Covid19
Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...Book Review – Gap Selling
Gap Selling authored by Keenan, gives us some excellent tips on B2B sales and services selling. It states that how problem-centric selling...
- Videos
- Events
Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015
Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate...India Shinning at SABRE Awards Asia Pacific
Hong Kong, 24th September 2015: Yesterday was a remarkable evening for Indian PR consultancies as their campaigns were rewarded and recognized at the Asia...India’s only weekend, offsite communications summit, PRAXIS 2015 to witness record breaking attendance
The fourth edition to be held in Mysore on September 25 and 26 will have 35 speakers PRAXIS 2015, India’s only offsite weekend summit for...Engaging With Twitter Influencers
More and more people turn first to Twitter for their news. As significantly, almost every news professional turns first to Twitter for news –...
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Drawing PR Lessons from the Silver Screen: A Dive into ‘Thank You for Smoking
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Vikram Kharvi - 0
Hello PR mavericks and entr