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Facebook’s Public Relations’ Head takes a step down owing to privacy scandal

Facebook’s head of Public Relations, Eliot Schrage stepped down from his current position last Thursday. Reports state that he had led the platform’s response...

Pinterest’s Digital Marketing Strategy Ushers in Ad Buyers via Consumer Insight Messages

Leading social media platform, Pinterest has ushered in consumer insight messages to attract more ad buyers. Earlier this week, the platform announced their making...

Facebook unveils new omnichannel reporting tool and an analytics app

Amongst all the allegations surrounding the provision of personal information to Cambridge Analytica which was later used to manipulate voters in the 2016 US...

Digital Advertising Changes Course for Marketing Communications, 2018

5th March, 2018:  Advertising invades every possible digital marketing medium to connect more with customers be it social media platforms or any web page....

Online PR branding strategies to look for in 2018!

The third month of the year has begun and a vision to perform better and bigger for your firm engulfs you into a promising...

Updates to Facebook newsfeeds might change marketing communications!

Facebook CEO Mark Zuckerburg made a statement on his official page that beginning 2018, users will receive localized news in their feeds.What this means...

Leading PR consultant Amrit Ahuja joins Facebook India this Feb 2018

Amrit Ahuja took over the post of Director of Communications for Facebook India team on 1st February 2018. Ahuja, who had been asked to...

Upcoming super bowl 2018 reveals the importance of Digital Marketing

New trends in digital marketing have arisen as the date for Super Bowl 2018 nears by. Top American brands are betting equally on the...

Digital marketing made easy with Big Data and social media union

Big Data has always been one of the main mechanisms of predictive market analysis, an integral feature of digital marketing. However, in most cases...

Delete and erase: Are Hamilton and Marckle setting trends in reputation management?

Lewis Hamilton’s social media handles on Twitter and Instagram saw a systemic eradication of posts over the last few weeks since Christmas 2017. As...
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7 most common myths about public relations which are misleading

The profession of Public Relations remains shrouded in myths and misconceptions for a long time. People are in confusion about PR, advertisement...

INDIA’S FIRST CLUB FOR PUBLIC RELATIONS LAUNCHED!

11 industry professionals come together to start the clubThe PRomise Foundation to support the initiative

A successful PR campaign measures qualitatively and quantitatively

need for holistic uniform measurement systemBy Neha ChandraQ: What is the one question every...

Hindustan Liquids awards Kaizzen the PR & Digital mandate for Perrier

Hindustan Liquids Pvt. Ltd, the sole exclusive importer of Perrier in India, has appointed Kaizzen, an independent Public Relations & Digital Agency,...