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Tag: PR Agency

Alesia Becomes the First PR Agency to Accept Solar Coins for Payment Services

Known as “renewable energy PR” expert along with marketing maven, Alesia Communications has decided to adopt solar coins as mode of payment services. Earlier...

Freelance Practitioners V/S Consultancies

You must have witnessed many debates on working with a freelancer versus a full-fledged communications consultancy either from your prospects or current clients. Some...

PR professionals should be armed with Mantras, Tantras & Yantras to get a place in the boardroom

In Hindu mythology, there is a renowned folk tale about King Kausik also known as Visvamitra of the lunar dynasty, he possessed extra ordinary...

Call for an RFP or an idea theft in disguise?

The moment we get a slightest hint of RFP being posted from a prospective client, we immediately jump into action and start planning for...

Growing importance of Litigation PR

Reputation can be extremely fragile in this interconnected and 24*7 online world, brands can live or die by their reputation in this highly competitive...

Science of Pitching

This hypothesis is borrowed from the retail industry, where retailers work on the concept called predictive analysis to be able to market their products...

Genesis Burson-Marsteller launches STEP UP

New initiative empowering start-ups and young businesses to tell their story for future success Genesis Burson-Marsteller, today announced the launch of a new initiative, Step Up....
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Drawing PR Lessons from the Silver Screen: A Dive into ‘Thank You for Smoking

Hello PR mavericks and entrepreneurs, welcome to this week's #TuesdayTalkies, where we traverse the reels for real-world PR insights. Today,...

Picasso vs. Van Gogh: The Power of Storytelling

Today, let’s dive into the art world and explore the captivating stories of Picasso and Van Gogh. Their journeys teach us valuable...

Navigating the Burnout Phenomenon

In the fast-paced world of PR and marketing, burnout is a silent threat that can creep up on the most diligent among...

The Evolution of Public Relations in the Digital Age

Unleashing the Power of Connectivity, AI, and Authentic Storytelling Today, let's dive deep into the exciting journey of public...