The profession of Public Relations remains shrouded in myths and misconceptions for a long time. People are in confusion about PR, advertisement...

need for holistic uniform measurement systemBy Neha ChandraQ: What is the one question every...

The freelance workforce in India seems to be on a rise in the last couple of years. More and more professionals are...

Communications professionals feel overworked, while working from home amidst the lockdownReport by Vikram KharviWhile...

Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...

How Bajaj Finserv Turned Diwali into #InstaDiwaliChallenge Diwali season is the most popular festive period in the country when brands keep no stone unturned to...

Gold Lion Winner in Cannes in the year 2015

Shutting Down or DiscontinuedThe Economic Times Hindi and Sandhya Times have stopped publishing their Delhi editionsDainik Bhaskar temporarily...

Simon Redfern, Chief of Starbucks’s EMEA corporate communications group, will switch organizational insignias to assume responsibility as VP communications for Salesforce.  Catering to a...

Pan-India mandate covers communications responsibilities across key Tata Group companies The Tata Group has awarded the mandate to manage its public relations and communications requirements...

Hindi news daily 'National Duniya' is set to make a comeback under the leadership of senior journalist Pradeep Saurabh. Taking charge of Delhi office...

Veteran mediaperson Dr Bhaskar Das has joined the Dainik Bhaskar group (Nov 2) as Executive President. Das has spent over three decades with The...

Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...

Recently we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would assume...

Last week we introduced a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would...

This week we start a new section on Vikypedia –‘Journo Speak’, a tete-a-tete with one of the most important stakeholder group. Here we would...

Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...

Social media giant, Twitter has recently started to remove all of its locked accounts from follower counts. This company states how this will initiate...

Here’s a new update from professional social media platform LinkedIn. It has added a new feature, Your Commute for every job seeker helping them...

With innumerable numbers of digital media content available, it becomes quite tough to curate original ones. If you are a millennial and want to...

Connected? Check!On every social media? Check!Online buyer? Check!The new age mommies are decoding the layers of digital marketing in a whole new different way....

Google has come up with another robust update giving a curated summarization of its users’ daily life through ‘visual snapshot’. Featuring one’s daily agenda...

Mistakes are the bumps on your road of SUCCESS!These irksome obstacles often stop you from achieving your goals and grow further! When you are...

Whenever digital marketeers think of Artificial Intelligence, they instantly think about the RankBrain algorithm. However, come to think about it, AI is more than...

Entrepreneurs of today’s generation often have to perform multi-tasks to handle their online niches adeptly. Starting from production to customer service, such businessmen now...

Heard of the phrase “wasteful marketing”?Yeah! That’s a new buzzword circling the digital marketing hub recently! Marketers of today are strong believers of the...

Enabling accurate and cost-efficient ways to conduct a market surveySRM University AP, Andhra Pradesh Next Tech Lab student...

Digital marketing and social media already go hand in hand for every online niche. Experts suggest that this bond will even continue till the...

Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...

Mega consumer goods giant, Unilever recently put its foot down on the recent fraudulent followership mania going in the digital marketing world. It is...

‘Customer satisfaction is synonymous with being in a relationship; one amateurish move and love’s labor lost.’ Digital marketing has become the golden term for...