William Mills Agency, the largest independent public relations firm focusing on technology in the United States, announced it has opened a new office in Mumbai, India and appointed Saba Kazi as vice president for William Mills Agency India.
William Mills Agency India serves technology clients targeting the Indian market as well as Indian technology companies interested in offering their products and services within the United States.
Kazi leads William Mills Agency India’s operations throughout India from the Mumbai office. Her responsibilities are focused on leading the organization’s expansion plans and conducting public relations activities for clients.
Kazi has been in public relations since 2001 and has served several major brands such as Experian Credit Information Company of India, Reliance Telecommunications, Reliance Infrastructure, CNBC India, Sony Entertainment Television, Bharti Airtel and FINO. Prior to joining the agency, she worked with Corporate Voice Weber Shandwick, Genesis Burson-Marsteller and represented Intercraft Trading and Bigadda.com.
Kazi earned a degree in English literature from Mumbai University and studied journalism at K. C. College in Mumbai.
“William Mills Agency India’s Mumbai office was opened to meet the need for communications services that are focused on India’s growing technology industry,” said William Mills III, CEO of William Mills Agency in a press release. “Working together, Saba Kazi and the William Mills team are leveraging their skills and experience in the tech industry into a competitive advantage for companies interested in selling their products and services in India, as well as Indian companies seeking to grab market share in the United States.”
This is the second pure technology communications agency starting operations in India after Waggener Edstrom, which has its office in BKC, Mumbai headed by Madhuri Sen.
Also heard that even Webber Shandwick is also in the process of strengthening its technology practice. Munavar Attari, who recently shifted to Weber from Blue Star Technologies is believed have taken over the task of heading tech practice operations in Mumbai. Munavar has a strong base in technology PR and has also worked with the technology practice of Adfactors PR.
This sends a clear message to other pure tech communications’ agencies or tech practices in the larger agencies of an alarming competition. Innovation and more value add will be the clear differentiating factors. Rationalizing ROI will be now the norm.
While for Tech PR practitioners it is a good opportunity to move out of their comfort zones and learn some international best practices, but at the same the hike up their servicing skills as well as domain knowledge.