A PRact Survey
With the regional media ruling the roost, has their importance in PR terms gone up?
Is regional PR/communication transforming?
PRact – a joint knowledge platform of PRCI and IPRF – has initiated a survey to read the pulse of the profession.
We request you all – the corpcom professionals, agencies and regional consultants –to send in your thoughts in about 200 words on how PR practitioners are looking at regional PR as a tool to meet their client/company communication needs.
Please address these questions:
- Does regional PR come as a one-off opportunity?
- Do our clients/companies recognize the importance of regional media – not only in metros but in tier-II and III cities and towns?
- Do we take the help of regional PR agencies – if yes how often?
- Are regional PR agencies able to cope up with the communication challenges thrown at them by big city counterparts?
- From the regional PR agency perspective, have you been seeing growth in your businesses? – by what percentage of CAGR? (A rough number will do. You don’t have to share financial details).
- Which are the typical cities that Big city PR practitioners visit with their regional requirements?
Please rush your thoughts to firstname.lastname@example.org by January 31, 2018 with the subject: Regional PR Survey 2018.
We will make a comprehensive report and release it across.
This is part of the professional interest campaign for the 12th Global Communication Conclave that PRCI is holding at Pune on March 9 and 10.