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Marketing

SRM AP Next Tech Lab student excels at ETH Denver Hackathon 2020

Enabling accurate and cost-efficient ways to conduct a market surveySRM University AP, Andhra Pradesh Next Tech Lab student...

Experts suggest ways to profit from digital marketing through 2028

Digital marketing and social media already go hand in hand for every online niche. Experts suggest that this bond will even continue till the...

Google Assistant Digital Marketing Update Adds Visual Walkthrough of an Entire Day

Google has come up with another robust update giving a curated summarization of its users’ daily life through ‘visual snapshot’. Featuring one’s daily agenda...

Beware! Deadly digital marketing mistakes in 2018 to avoid!

Mistakes are the bumps on your road of SUCCESS!These irksome obstacles often stop you from achieving your goals and grow further! When you are...

“Robots” as friends – AI bumps up a new dimension of digital marketing arena

Whenever digital marketeers think of Artificial Intelligence, they instantly think about the RankBrain algorithm. However, come to think about it, AI is more than...

Digital marketing advisors prove the best experts for online businesses

Entrepreneurs of today’s generation often have to perform multi-tasks to handle their online niches adeptly. Starting from production to customer service, such businessmen now...

SOCIAL MEDIA

Influencer marketing catching steam in times of Covid19

Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...

Twitter’s new digital marketing initiative shuts down locked & suspended accounts

Social media giant, Twitter has recently started to remove all of its locked accounts from follower counts. This company states how this will initiate...

UK customers happier with online digital marketing than social media

Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...

Media

Corporate Communications Lead Redfern to Switch from Starbucks to Salesforce

Simon Redfern, Chief of Starbucks’s EMEA corporate communications group, will switch organizational insignias to assume responsibility as VP communications for Salesforce.  Catering to a...

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Amazon Ad Services Revenue Jumps 132% in Q1 2018 to $2 Billion

It is astonishing to know that Amazon’s highest revenue in the Q1 has not come from their ecommerce services, but form their advertising department....

Google’s Smart Compose becomes a digital marketing endeavor composing emails by itself

Google’s I/O keynote podium saw the unveiling of Gmail’s new feature, Smart Compose, pioneered by the search engine’s CEO, Sundar Pichai. A nouveau way...

New Practices for Online PR by Forbesis Syncing Perfectly with Small Businesses

Congratulations! Public Relations is celebrating its second decade in online marketing. Within these few years, online PR has taken the market by storm with...

The Fine Art of Constructive Criticism

If you overdo it, you make enemies. If you avoid it too much, you become a pushover.Often in your work life, you will come...

Book Reviews

Book Review – Gap Selling

Gap Selling authored by Keenan, gives us some excellent tips on B2B sales and services selling. It states that how problem-centric selling...

Book Review-Unusual people do things differently

T.G.C. Prasad has shared his life-time experiences in short stories which prove to be lesson for rest of our life. The 65 chapters in...

Book Review – ‘Learnings of an Advertising Practitioner’

‘Learnings of an advertising practitioner’ is penned by A G Krishnamurthy, founder Chairman and Managing Director of Mudra Communications. This book is quiet engrossing...

Awards

Barun Jha of PTI, Adfactors’ Madan Bahal, win top honours at PRCI Global Conclave

PUNE: Barun Jha, joint editor of Press Trust of India (PTI) and Madan Bahal, Managing Director of Adfactors have been felicitated with prestigious PRCI...

Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015

Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate...

MSLGroup wins at Cannes for Always #LikeAGirl campaign

The Always #LikeAGirl, campaign by the MSLGroup was conferred the top honours at the 2015 Cannes PR Lions. MSLGroup emerged as a winner out...

Adfactors PR Triumphs at PR Week Asia Awards 2015

Adfactors PR, India’s largest public relations consultancy was recognized as the South Asia PR Agency of the Year 2015 at PR Week Asia Awards...

Adfactors PR Adjudged Indian Consultancy of the Year at SABRE Awards 2014

India’s largest public relations agency continues to go from strength to strength, despite a certain measure of malaise in the market. Now worth $17.2m,...

Events

Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate...

Marketing

Swiggy uses digital payments for its delivery troupe as digital marketing way!

The online food ordering come delivering company, Swiggy announced about its decision to implement privately-run ICICI Bank’s transaction gateway as its delivery teams’ digital...

5 killer digital marketing trends on Instagram in 2018

There is a new ruler in the hood of social media – and that is Instagram!It's powerful and a fun tool allowing you to...

CXO Speak – Rikant Pitti – COO & Co-founder, EaseMyTrip.com

We are pleased to introduce a new section - "CXO Speak", where we plan to bring forward to you insightful interviews from CXOs across...

How does digital marketing become a necessity for fitness brands?

Everywhere in the digital marketing world, a newfangled niche is sweeping in to gain a booming ground to play! The list of businesses incorporating...

Research

Work-Life Balance in Covid19 – IPRF Study

Communications professionals feel overworked, while working from home amidst the lockdownReport by Vikram KharviWhile...

Changing Role of PR in 2016

The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand...

PR Consultancies Clients’ Perception Study

(To be filled only by Corporate Communications Professionals)Indian PR Forum, a premier platform for Indian PR practitioners is attempting to conduct a study on...

Resources

Research Paper on Usage of Social Media by PR Practitioners for Media Relations

An Exploratory Study on Usage of Social Media by PR Practitioners for Media RelationsABSTRACT:Over the last few years, it has become apparent that social...

Research Paper on Entry-Level Indian PR Practitioners’ Writing Skills

A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media SpaceABSTRACT:The objective of this descriptive study was to...

Changing Role of PR in 2016

The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand...

LATEST ARTICLES

Work-Life Balance in Covid19 – IPRF Study

Communications professionals feel overworked, while working from home amidst the lockdownReport by Vikram KharviWhile...

SRM AP Next Tech Lab student excels at ETH Denver Hackathon 2020

Enabling accurate and cost-efficient ways to conduct a market surveySRM University AP, Andhra Pradesh Next Tech Lab student...

PR Professionals steps in to serve the marginalized and stranded migrants

Sarvesh Kumar Tiwari distributing masks and ration to the underprivilegedPR Professionals, a communication agency headquartered in Gurugram...

Managing workplace conversations is the key challenge before business leaders during Covid-19: Ritu Kant Ojha

While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...

Looking up from lockdown – Interview with B N Kumar

Media and communication veteran B N Kumar (BNK to friends) appears to be making the best of the lockdown period. After launching...

Influencer marketing catching steam in times of Covid19

Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...

Book Review – Gap Selling

Gap Selling authored by Keenan, gives us some excellent tips on B2B sales and services selling. It states that how problem-centric selling...

Re-introducing Vikypedia.in

Hi, hope you are doing well, as a fellow communicator, I am here to ask you for your help to rebuild and...

Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Most Popular

Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...

Barun Jha of PTI, Adfactors’ Madan Bahal, win top honours at PRCI Global Conclave

PUNE: Barun Jha, joint editor of Press Trust of India (PTI) and Madan Bahal, Managing Director of Adfactors have been felicitated with prestigious PRCI...