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Marketing

Experts suggest ways to profit from digital marketing through 2028

Digital marketing and social media already go hand in hand for every online niche. Experts suggest that this bond will even continue till the...

Google Assistant Digital Marketing Update Adds Visual Walkthrough of an Entire Day

Google has come up with another robust update giving a curated summarization of its users’ daily life through ‘visual snapshot’. Featuring one’s daily agenda...

Beware! Deadly digital marketing mistakes in 2018 to avoid!

Mistakes are the bumps on your road of SUCCESS! These irksome obstacles often stop you from achieving your goals and grow further! When you are...

“Robots” as friends – AI bumps up a new dimension of digital marketing arena

Whenever digital marketeers think of Artificial Intelligence, they instantly think about the RankBrain algorithm. However, come to think about it, AI is more than...

Digital marketing advisors prove the best experts for online businesses

Entrepreneurs of today’s generation often have to perform multi-tasks to handle their online niches adeptly. Starting from production to customer service, such businessmen now...

UK customers happier with online digital marketing than social media

Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...

SOCIAL MEDIA

Twitter’s new digital marketing initiative shuts down locked & suspended accounts

Social media giant, Twitter has recently started to remove all of its locked accounts from follower counts. This company states how this will initiate...

UK customers happier with online digital marketing than social media

Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...

Facebook’s Public Relations’ Head takes a step down owing to privacy scandal

Facebook’s head of Public Relations, Eliot Schrage stepped down from his current position last Thursday. Reports state that he had led the platform’s response...

Media

Corporate Communications Lead Redfern to Switch from Starbucks to Salesforce

Simon Redfern, Chief of Starbucks’s EMEA corporate communications group, will switch organizational insignias to assume responsibility as VP communications for Salesforce.  Catering to a...

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Make it modern

PR – The must have tool in your marketing toolkit

With the growing competition and development around the world, successfully building a company's public awareness and establishing its credibility is a task that should...

PR integrates itself into 2018’s marketing mix playing an important role

Marketing communications of today’s world is focusing strongly on PR as an integral part. Winning over customers’ hearts now is being seen as a...

Adfactors PR expands Asia operations to Sri Lanka

MUMBAI, May 8, 2014: Adfactors PR, India’s largest public relations firm and The Holmes Report’s ‘Asia-Pacific Financial Consultancy of the Year’ in 2013, has set up...

Online crisis management adopts New-Fangled risk aversion strategies in 2018

Every company is vulnerable towards crisis. But keeping in mind, the needs of the stakeholders and how to react to crisis situations, it is...

Book Reviews

Book Review-Unusual people do things differently

T.G.C. Prasad has shared his life-time experiences in short stories which prove to be lesson for rest of our life. The 65 chapters in...

Book Review – ‘Learnings of an Advertising Practitioner’

‘Learnings of an advertising practitioner’ is penned by A G Krishnamurthy, founder Chairman and Managing Director of Mudra Communications. This book is quiet engrossing...

“My Life and Work”- Autobiography of Henry Ford

"My Life and Work" may seem to be an autobiography of Henry Ford, but it is a bible for disciplined business by world’s renowned...

Awards

Barun Jha of PTI, Adfactors’ Madan Bahal, win top honours at PRCI Global Conclave

PUNE: Barun Jha, joint editor of Press Trust of India (PTI) and Madan Bahal, Managing Director of Adfactors have been felicitated with prestigious PRCI...

Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015

Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate...

MSLGroup wins at Cannes for Always #LikeAGirl campaign

The Always #LikeAGirl, campaign by the MSLGroup was conferred the top honours at the 2015 Cannes PR Lions. MSLGroup emerged as a winner out...

Adfactors PR Triumphs at PR Week Asia Awards 2015

Adfactors PR, India’s largest public relations consultancy was recognized as the South Asia PR Agency of the Year 2015 at PR Week Asia Awards...

Adfactors PR Adjudged Indian Consultancy of the Year at SABRE Awards 2014

India’s largest public relations agency continues to go from strength to strength, despite a certain measure of malaise in the market. Now worth $17.2m,...

Events

Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate...

Marketing

Swiggy uses digital payments for its delivery troupe as digital marketing way!

The online food ordering come delivering company, Swiggy announced about its decision to implement privately-run ICICI Bank’s transaction gateway as its delivery teams’ digital...

5 killer digital marketing trends on Instagram in 2018

There is a new ruler in the hood of social media – and that is Instagram! It's powerful and a fun tool allowing you to...

CXO Speak – Rikant Pitti – COO & Co-founder, EaseMyTrip.com

We are pleased to introduce a new section - "CXO Speak", where we plan to bring forward to you insightful interviews from CXOs across...

How does digital marketing become a necessity for fitness brands?

Everywhere in the digital marketing world, a newfangled niche is sweeping in to gain a booming ground to play! The list of businesses incorporating...

Research

Changing Role of PR in 2016

The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand...

PR Consultancies Clients’ Perception Study

(To be filled only by Corporate Communications Professionals) Indian PR Forum, a premier platform for Indian PR practitioners is attempting to conduct a study on...

Resources

Research Paper on Usage of Social Media by PR Practitioners for Media Relations

An Exploratory Study on Usage of Social Media by PR Practitioners for Media Relations ABSTRACT: Over the last few years, it has become apparent that social...

Research Paper on Entry-Level Indian PR Practitioners’ Writing Skills

A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media Space ABSTRACT: The objective of this descriptive study was to...

Changing Role of PR in 2016

The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand...

LATEST ARTICLES

Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...

PR for a Technology Company

I have been working as a communicator in the IT industry for almost 9 years now, and have been following the technology space very...

Research Paper on Usage of Social Media by PR Practitioners for Media Relations

An Exploratory Study on Usage of Social Media by PR Practitioners for Media Relations ABSTRACT: Over the last few years, it has become apparent that social...

Research Paper on Entry-Level Indian PR Practitioners’ Writing Skills

A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media Space ABSTRACT: The objective of this descriptive study was to...

Do you know about the 14 apps recommended by PR professionals?

Easy Fun Interactive And the list continues… Apps have always made lives easier and relaxed for everyone practically. Efficiency has increased in working sectors and especially, the...

AI for PR proves different from AI for digital marketing in 2018

Digital marketing and all the ad platforms have already added artificial intelligence at a futuristic space. They are now providing smart insights that showcase...

Experts suggest ways to profit from digital marketing through 2028

Digital marketing and social media already go hand in hand for every online niche. Experts suggest that this bond will even continue till the...

Most Popular

Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear Friends Glad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

Barun Jha of PTI, Adfactors’ Madan Bahal, win top honours at PRCI Global Conclave

PUNE: Barun Jha, joint editor of Press Trust of India (PTI) and Madan Bahal, Managing Director of Adfactors have been felicitated with prestigious PRCI...

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...