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Marketing

SRM AP Next Tech Lab student excels at ETH Denver Hackathon 2020

Enabling accurate and cost-efficient ways to conduct a market surveySRM University AP, Andhra Pradesh Next Tech Lab student...

Experts suggest ways to profit from digital marketing through 2028

Digital marketing and social media already go hand in hand for every online niche. Experts suggest that this bond will even continue till the...

Google Assistant Digital Marketing Update Adds Visual Walkthrough of an Entire Day

Google has come up with another robust update giving a curated summarization of its users’ daily life through ‘visual snapshot’. Featuring one’s daily agenda...

Beware! Deadly digital marketing mistakes in 2018 to avoid!

Mistakes are the bumps on your road of SUCCESS!These irksome obstacles often stop you from achieving your goals and grow further! When you are...

“Robots” as friends – AI bumps up a new dimension of digital marketing arena

Whenever digital marketeers think of Artificial Intelligence, they instantly think about the RankBrain algorithm. However, come to think about it, AI is more than...

Digital marketing advisors prove the best experts for online businesses

Entrepreneurs of today’s generation often have to perform multi-tasks to handle their online niches adeptly. Starting from production to customer service, such businessmen now...

SOCIAL MEDIA

Influencer marketing catching steam in times of Covid19

Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...

Twitter’s new digital marketing initiative shuts down locked & suspended accounts

Social media giant, Twitter has recently started to remove all of its locked accounts from follower counts. This company states how this will initiate...

UK customers happier with online digital marketing than social media

Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...

Media

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New Indian Prime Minister Poised to Overtake the White House in Twitter Followers

Annual Twitter Study Finds Foreign Ministers Use Twitter to Establish Virtual Diplomatic Network Since his election in late May 2014, India’s new Prime Minister Narendra...

Where do millennial find inspiration for creating digital media content?

With innumerable numbers of digital media content available, it becomes quite tough to curate original ones. If you are a millennial and want to...

Corporate Communications Lead Redfern to Switch from Starbucks to Salesforce

Simon Redfern, Chief of Starbucks’s EMEA corporate communications group, will switch organizational insignias to assume responsibility as VP communications for Salesforce.  Catering to a...

Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015

Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate...

Book Reviews

Book Review – Gap Selling

Gap Selling authored by Keenan, gives us some excellent tips on B2B sales and services selling. It states that how problem-centric selling...

Book Review-Unusual people do things differently

T.G.C. Prasad has shared his life-time experiences in short stories which prove to be lesson for rest of our life. The 65 chapters in...

Book Review – ‘Learnings of an Advertising Practitioner’

‘Learnings of an advertising practitioner’ is penned by A G Krishnamurthy, founder Chairman and Managing Director of Mudra Communications. This book is quiet engrossing...

Awards

Barun Jha of PTI, Adfactors’ Madan Bahal, win top honours at PRCI Global Conclave

PUNE: Barun Jha, joint editor of Press Trust of India (PTI) and Madan Bahal, Managing Director of Adfactors have been felicitated with prestigious PRCI...

Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015

Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate...

MSLGroup wins at Cannes for Always #LikeAGirl campaign

The Always #LikeAGirl, campaign by the MSLGroup was conferred the top honours at the 2015 Cannes PR Lions. MSLGroup emerged as a winner out...

Adfactors PR Triumphs at PR Week Asia Awards 2015

Adfactors PR, India’s largest public relations consultancy was recognized as the South Asia PR Agency of the Year 2015 at PR Week Asia Awards...

Adfactors PR Adjudged Indian Consultancy of the Year at SABRE Awards 2014

India’s largest public relations agency continues to go from strength to strength, despite a certain measure of malaise in the market. Now worth $17.2m,...

Events

Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate...

Marketing

Swiggy uses digital payments for its delivery troupe as digital marketing way!

The online food ordering come delivering company, Swiggy announced about its decision to implement privately-run ICICI Bank’s transaction gateway as its delivery teams’ digital...

CXO Speak – Rikant Pitti – COO & Co-founder, EaseMyTrip.com

We are pleased to introduce a new section - "CXO Speak", where we plan to bring forward to you insightful interviews from CXOs across...

How can digital marketing strategies revive your lost business?

Are you not satisfied with your business lately?Or, has it not been generating the required amount of profit it used to?Well, one...

5 killer digital marketing trends on Instagram in 2018

There is a new ruler in the hood of social media – and that is Instagram!It's powerful and a fun tool allowing you to...

Research

Work-Life Balance in Covid19 – IPRF Study

Communications professionals feel overworked, while working from home amidst the lockdownReport by Vikram KharviWhile...

Changing Role of PR in 2016

The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand...

PR Consultancies Clients’ Perception Study

(To be filled only by Corporate Communications Professionals)Indian PR Forum, a premier platform for Indian PR practitioners is attempting to conduct a study on...

Resources

Research Paper on Usage of Social Media by PR Practitioners for Media Relations

An Exploratory Study on Usage of Social Media by PR Practitioners for Media RelationsABSTRACT:Over the last few years, it has become apparent that social...

Research Paper on Entry-Level Indian PR Practitioners’ Writing Skills

A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media SpaceABSTRACT:The objective of this descriptive study was to...

Changing Role of PR in 2016

The Indian PR Forum, which is currently the widest read and most recognized platform for Indian PR practitioners is conducting a study to understand...

LATEST ARTICLES

Global Covid-19 Business Response Awards: Entries open for Indian Inc, PR professionals

SVUS of California in tie-up with BizNewsConnectSAN JOSE, CALIFORNIA/MUMBAI, INDIA | Global business awards platform SVUS Awards, promoted by...

7 most common myths about public relations which are misleading

The profession of Public Relations remains shrouded in myths and misconceptions for a long time. People are in confusion about PR, advertisement...

INDIA’S FIRST CLUB FOR PUBLIC RELATIONS LAUNCHED!

11 industry professionals come together to start the clubThe PRomise Foundation to support the initiative

A successful PR campaign measures qualitatively and quantitatively

need for holistic uniform measurement systemBy Neha ChandraQ: What is the one question every...

Hindustan Liquids awards Kaizzen the PR & Digital mandate for Perrier

Hindustan Liquids Pvt. Ltd, the sole exclusive importer of Perrier in India, has appointed Kaizzen, an independent Public Relations & Digital Agency,...

Impact of Covid19 on Indian Media

Shutting Down or DiscontinuedThe Economic Times Hindi and Sandhya Times have stopped publishing their Delhi editionsDainik Bhaskar temporarily...

Life of a Freelance PR practitioner

The freelance workforce in India seems to be on a rise in the last couple of years. More and more professionals are...

Work-Life Balance in Covid19 – IPRF Study

Communications professionals feel overworked, while working from home amidst the lockdownReport by Vikram KharviWhile...

SRM AP Next Tech Lab student excels at ETH Denver Hackathon 2020

Enabling accurate and cost-efficient ways to conduct a market surveySRM University AP, Andhra Pradesh Next Tech Lab student...

PR Professionals steps in to serve the marginalized and stranded migrants

Sarvesh Kumar Tiwari distributing masks and ration to the underprivilegedPR Professionals, a communication agency headquartered in Gurugram...

Most Popular

Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...

Masterstroke Interview with Mr Ashish Jalan- Director and CEO, Concept PR

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR Industry Mr Ashish Jalan - Director & CEO, Concept PR....