LATEST ARTICLES

Managing workplace conversations is the key challenge before business leaders during Covid-19: Ritu Kant Ojha

While it is not uncommon to change hats from journalism to becoming marketing communications entrepreneur, there ain't many who move on to become authors, professional...

Looking up from lockdown – Interview with B N Kumar

Media and communication veteran B N Kumar (BNK to friends) appears to be making the best of the lockdown period. After launching...

Influencer marketing catching steam in times of Covid19

Covid19 has done enough damage to businesses across the world, but like they say, the ‘show must go on’, business has to...

Book Review – Gap Selling

Gap Selling authored by Keenan, gives us some excellent tips on B2B sales and services selling. It states that how problem-centric selling...

Re-introducing Vikypedia.in

Hi, hope you are doing well, as a fellow communicator, I am here to ask you for your help to rebuild and...

Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...

PR for a Technology Company

I have been working as a communicator in the IT industry for almost 9 years now, and have been following the technology space very...

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Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...

Masterstroke Interview with Mr Ashish Jalan- Director and CEO, Concept PR

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR Industry Mr Ashish Jalan - Director & CEO, Concept PR....