LATEST ARTICLES

Book Review – Gap Selling

Gap Selling authored by Keenan, gives us some excellent tips on B2B sales and services selling. It states that how problem-centric selling...

Re-introducing Vikypedia.in

Hi, hope you are doing well, as a fellow communicator, I am here to ask you for your help to rebuild and...

Adfactors PR, upGrad team up for training 300 PR professionals in Digital mktg, comms

Phase 1 of 9-month Post-graduate program to be completed by June 2020 MUMBAI, August 13, 2019: India’s largest PR firm Adfactors PR has signed a...

Concept PR scores twin hat-trick at the America’s PR World Awards

In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession...

Former TOI National Corporate Editor joins Adfactors PR

Mumbai, July 29, 2019: Boby Kurian, former National Corporate Editor of The Times of India, has joined Adfactors PR as Senior Vice-President, Strategic Communications...

9 Things to learn from 2019 Elections

Post results of the Indian parliamentary election, these are the 9 key learnings that I have gathered from my observations. Please feel free to...

PR for a Technology Company

I have been working as a communicator in the IT industry for almost 9 years now, and have been following the technology space very...

Research Paper on Usage of Social Media by PR Practitioners for Media Relations

An Exploratory Study on Usage of Social Media by PR Practitioners for Media RelationsABSTRACT:Over the last few years, it has become apparent that social...

Research Paper on Entry-Level Indian PR Practitioners’ Writing Skills

A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media SpaceABSTRACT:The objective of this descriptive study was to...

Do you know about the 14 apps recommended by PR professionals?

EasyFunInteractiveAnd the list continues…Apps have always made lives easier and relaxed for everyone practically. Efficiency has increased in working sectors and especially, the...

Most Popular

Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...

Barun Jha of PTI, Adfactors’ Madan Bahal, win top honours at PRCI Global Conclave

PUNE: Barun Jha, joint editor of Press Trust of India (PTI) and Madan Bahal, Managing Director of Adfactors have been felicitated with prestigious PRCI...