LATEST ARTICLES

Research Paper on Usage of Social Media by PR Practitioners for Media Relations

An Exploratory Study on Usage of Social Media by PR Practitioners for Media RelationsABSTRACT:Over the last few years, it has become apparent that social...

Research Paper on Entry-Level Indian PR Practitioners’ Writing Skills

A Descriptive Study on Entry-Level Indian PR Practitioners’ Writing Skills with regards to evolving New Media SpaceABSTRACT:The objective of this descriptive study was to...

Do you know about the 14 apps recommended by PR professionals?

EasyFunInteractiveAnd the list continues…Apps have always made lives easier and relaxed for everyone practically. Efficiency has increased in working sectors and especially, the...

AI for PR proves different from AI for digital marketing in 2018

Digital marketing and all the ad platforms have already added artificial intelligence at a futuristic space. They are now providing smart insights that showcase...

Experts suggest ways to profit from digital marketing through 2028

Digital marketing and social media already go hand in hand for every online niche. Experts suggest that this bond will even continue till the...

Public relations proves less effective when one becomes a victim

The Public Relations sector is seeing a major risk in this highly competitive market. Major PR professionals are now falling victim to some unwanted...

Unlock why JoTo PR’S AI is having a Great Influence on Public Relations

“Artificial Intelligence is not a threat to the human race but an imperative tool to embrace.” This sounded so right while brewing a life in...

Google Assistant Digital Marketing Update Adds Visual Walkthrough of an Entire Day

Google has come up with another robust update giving a curated summarization of its users’ daily life through ‘visual snapshot’. Featuring one’s daily agenda...

Digital PR strategies conference 2018 to discuss communication campaigns & more

Slotted for 31st July 2018, the Digital PR Strategies Conference is going to be hosted by the Asher Russell Pte Ltd. It will take...

Twitter’s new digital marketing initiative shuts down locked & suspended accounts

Social media giant, Twitter has recently started to remove all of its locked accounts from follower counts. This company states how this will initiate...

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Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...

Masterstroke Interview with Mr Ashish Jalan- Director and CEO, Concept PR

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR Industry Mr Ashish Jalan - Director & CEO, Concept PR....