LATEST ARTICLES

UK customers happier with online digital marketing than social media

Recent study conducted by Rokt has found out that UK customers are 5 times happier with online digital marketing rather than on social networking...

PRSA declares its top PR winners for 2018 Silver Anvil Awards

PRSA or the Public Relations Society of America announced its 2018 batch of winners for its Silver Anvil Awards. This award ceremony is considered...

Concept PR wins Gold again in America’s PR World Awards

Concept PR has earned the Gold under PR Agency Achievement of the Year category in the prestigious US-based 7th Annual PR World Awards for its social...

Why do you think 2018 for digital marketing is more of measurability campaigns?

Heard of the phrase “wasteful marketing”?Yeah! That’s a new buzzword circling the digital marketing hub recently! Marketers of today are strong believers of the...

Unilever’s stand against fake followers ushers in a new digital marketing dimension

Mega consumer goods giant, Unilever recently put its foot down on the recent fraudulent followership mania going in the digital marketing world. It is...

PRISM Awards recognizes the best KC-area PR & Communication firms

The Public Relations professionals of Kansas City recently hosted a gala event for their annual PRISM Awards ceremony. PR and Communication experts poured in...

Facebook’s Public Relations’ Head takes a step down owing to privacy scandal

Facebook’s head of Public Relations, Eliot Schrage stepped down from his current position last Thursday. Reports state that he had led the platform’s response...

‘You have my undivided attention’, digital marketing to personal shopping experience!

‘Customer satisfaction is synonymous with being in a relationship; one amateurish move and love’s labor lost.’ Digital marketing has become the golden term for...

Pinterest’s Digital Marketing Strategy Ushers in Ad Buyers via Consumer Insight Messages

Leading social media platform, Pinterest has ushered in consumer insight messages to attract more ad buyers. Earlier this week, the platform announced their making...

Heard of Twitter’s New Digital Marketing Strategy via Their Video Advertising Feature?

Twitter’s senior director, Barry Collins, said that the coming world cup will be one of the most trending video events this year. Weirdly, this...

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Instagram’s ‘comment thread’ vouches for an increase in social media rank and revenue!

Instagram started its social media journey as a photo-sharing app in October 2010 with the title of the ‘best mobile app award’ by TechCrunch...

PR in India – Top 100 Case studies of 2014

Dear FriendsGlad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of...

Barun Jha of PTI, Adfactors’ Madan Bahal, win top honours at PRCI Global Conclave

PUNE: Barun Jha, joint editor of Press Trust of India (PTI) and Madan Bahal, Managing Director of Adfactors have been felicitated with prestigious PRCI...

The growing importance of Counseling in PR

A day in the life of a PR professional usually starts with tracking the newspapers for client coverage, drafting pitch notes, press releases, pitching...